Social Media

More CEOs Are Using Social Media—but Are They Getting it Right?

Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.

5 Lessons in Social Media for Mid-Market CEOs

Hundreds of CEOs today use social media, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. However, social-media use by mid-market companies often can be a tougher path for CEOs and owners than it is for their counterparts at other companies, because larger firms have more marketing resources, while startups tend to be founded by young and typically tech-savvier individuals and have much less management hierarchy.

11 Ways CEOs Can Use Twitter to Build Their Company’s Brand

The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?

4 Reasons Why CEOs Should Have Their Own Web Presence

You might prefer to defer publicity and communications tasks to your communications director or VP, but there is tangible value to having your own web presence. Here are 4 ways building your reputation online can help your company.

How to Survive the “Customer Apocalypse”

Recently, the owner of a New York hotel decided to fine wedding couples $500 of their deposit funds for each negative review posted online by any of their guests. The policy produced a firestorm of complaints and nearly 700 reviews eviscerating the hotel. The bad press only spread from there.

CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

How to Mine Social Media Customer Feedback Intelligently

An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.

How Social Networking Will Change Air Transportation

Delta adopts social networking to enhance group travel, and the private jet charter industry uses social networking to create "group-then-go" charters. How will mobile communication change air travel?

Should CEOs Use Social Media?

With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'

Why Social Media is Good for Advertising?

  As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising...
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THOUGHT LEADERS

How to Respond When Bosses Misbehave

With all the bad CEO behavior out there lately, is it time to press reset?

Stops and Starts Along the Road to Globalization

Globalization hasn't stopped, it's simply on pause. What we’re seeing is not a reversal but a correction—a necessary rebalancing and search for equilibrium.

How the Org Chart has Given Way to the Network and Why it Matters

As they try to keep up with disruptive forces, companies shift their focus from human capital to social capital.

How Mark Vergnano Turned Around DuPont’s Failing Spin-Off

Stepping into a negative situation is never easy, but Mark Vergnano's step-by-step plan to turn around the company is proving successful.

CEO CONFIDENCE INDEX

Last 12 Months: CEO Confidence is on a Steady Uptick

Although it has dipped slightly in the last two months, CEO confidence made significant strides in the...

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