Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.
Hundreds of CEOs today use social media, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. However, social-media use by mid-market companies often can be a tougher path for CEOs and owners than it is for their counterparts at other companies, because larger firms have more marketing resources, while startups tend to be founded by young and typically tech-savvier individuals and have much less management hierarchy.
The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?
You might prefer to defer publicity and communications tasks to your communications director or VP, but there is tangible value to having your own web presence. Here are 4 ways building your reputation online can help your company.
Recently, the owner of a New York hotel decided to fine wedding couples $500 of their deposit funds for each negative review posted online by any of their guests. The policy produced a firestorm of complaints and nearly 700 reviews eviscerating the hotel. The bad press only spread from there.
Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.
An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.
Delta adopts social networking to enhance group travel, and the private jet charter industry uses social networking to create "group-then-go" charters. How will mobile communication change air travel?
With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'
As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising...