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How to Turn Employees into Your Best Brand Ambassadors

Now, more than ever, brands are under intense scrutiny, and the need for maintaining trust with customers has never been more acute. But authenticity—which every brand is striving to build— can’t be suddenly acquired. Authenticity is an amalgam of a company’s record, its current activities, its aspirations, and how it treats its customers and society.

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4 Ways You Can Create Better Employee Engagement

Despite a lot of money spent on surveys and flavor-of-the-month motivational tools, in June, average engagement at U.S. companies stood at just 31.9%, roughly the same as it’s been for the past five years, according to Gallup’s latest poll. Poor ROI aside, that means 70% of employees would rather be somewhere else.

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A Look at Walmart’s HR Strategy From the Inside Out: Would it Work for Your Company?

One of the nation’s toughest jobs in human resources has got to be heading up Walmart’s workforce of 1.3 million people, America’s largest roster of commercial workers. But as executive vice president of people for the vast chain, Kristin Oliver is focusing on the new opportunities inherent in a culture-driven transformation of the giant retailer rather than by the struggles of the past.

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Talent Development Lessons From Dubai: the Most Diverse Place on Earth

We tend to think of the United States as being rather culturally diverse. But American culture (especially its business culture) is very old and complex. Despite the unique melting pot of the American cultural landscape, American pluralism cannot begin to compete on the diversity scale with what’s arising in a few centers of international business outside the Western world, in places like Dubai. These four lessons I learned doing business there will help any CEO build effective teams.

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3 Ways to Boost Revenue Through Increased Employee Engagement

Company performance can be directly linked with employee engagement, with new data in an Aon Hewitt survey suggesting that higher levels of engagement breed improved worker performance. The survey also revealed that employers and businesses with the highest quantifiable levels of workers outperform average companies by 6% in sales growth, 4% in operating margin and 6% in total shareholder return.

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Design for Conflict: Why You Should Have a Few Fights in Your Company

In a complex, multi-divisional company, managing brands across several products and geographies can get complicated. Learn to love it. And sometimes a little tension can produce more creativity and productivity -- harmony is often the wrong goal. When there is no tension among businesses and functions and geographies there’s a good chance value is being left on the table somewhere.

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