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CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

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Gotta Keep Searching, Searching, Searching

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How many Web pages do you think there are on the internet? Well, it turns out there are more Web pages than there are things in the world. And author Joe Queenan is expecting 600,000 trillion Web pages to exist by 2020. If you're not involved in some way with a search engine, well, you're on the outside.

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Is Your Company Vulnerable to Cyber-Sabotage?

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As more business transactions are transferred to the web, chief executives are faced with the decision of whether or not to stay with traditional models or to move with the marketplace. Though security threats are a main concern, and CEOs should learn how to combat cyber sabotage, some new technologies are far safer than you think.

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Tying Social Software to Business Metrics that Matter

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Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.

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Should CEOs Use Social Media?

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With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'

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