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Tying Social Software to Business Metrics that Matter

Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.

 John Hagel and John Seely Brown Business Software , Internet , Leadership & Strategy , Strategy , Technology June 10 2011

How Social Networking Will Change Air Transportation

Delta adopts social networking to enhance group travel, and the private jet charter industry uses social networking to create “group-then-go” charters. How will mobile communication change air travel?

 Greg Cirillo Internet , Marketing & Sales , Technology May 3 2011
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Should CEOs Use Social Media?

With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about ‘when’ but ‘how.’

 Mike Myatt Internet , Leadership & Strategy , Marketing & Sales , Technology , Technology May 2 2011

CEOs and Customers

Customers are in charge now.

 Bob Donnelly Corporate Finance , Internet , Small Business July 30 2010

What Should The Newspaper Industry Do?

Experts say its time for the ailing industry to buck the downtrend by adopting innovative measures

 Fayazuddin A. Shirazi Internet , Strategy March 17 2009

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