The risks of CEO blogging are low but ever-present. Here are some of the potential downsides: Compliance. There is always the risk of saying something...
Scientific research into what actually works—and what doesn’t—inside today’s most effective selling environments reveals that the conventional wisdom about selling is not just incorrect, but a recipe for failure. Here are the four most important things that CEOs need to know about successful selling in today’s unconventional business world.
An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.
Delta adopts social networking to enhance group travel, and the private jet charter industry uses social networking to create "group-then-go" charters. How will mobile communication change air travel?
Customers are in charge now.
It’s easy to get wrong-footed in using social media. Here’s how to get it right.
The Perils of Blocking Gossipy Bloggers
Almost every company has a web site these days. But, are you using the internet to market more effectively? The internet has allowed marketers to promote...
When you're doing business on the web, it should be obvious that you will have a great deal of competition. In order to set...
There's more at stake in protecting and selling your IP than you may think.