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It Happened To Yahoo, It Will Happen To You

High level hires can backfire as in the case of Yahoo’s Scott Thompson but using the three tools cited here, an executive hire should never blow up in your face.

Chas Klivans Governance/Compliance , Internet , Leadership & Strategy , Technology July 10 2012

How to Mine Social Media Customer Feedback Intelligently

An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.

Ashish Gambhir Internet , Technology August 12 2011
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Tying Social Software to Business Metrics that Matter

Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.

John Hagel and John Seely Brown Business Software , Internet , Leadership & Strategy , Strategy , Technology June 10 2011

THORN & ROSES

THORN Why put the open Internet at risk by ceding control over ICANN (Internet Corporation for Assigned Names and Numbers)? [...]

ChiefExecutive.net Green Business , Internet May 15 2014

How Social Networking Will Change Air Transportation

Delta adopts social networking to enhance group travel, and the private jet charter industry uses social networking to create “group-then-go” charters. How will mobile communication change air travel?

Greg Cirillo Internet , Marketing & Sales , Technology May 3 2011
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Should CEOs Use Social Media?

With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about ‘when’ but ‘how.’

Mike Myatt Internet , Leadership & Strategy , Marketing & Sales , Technology , Technology May 2 2011

You Are Whoever Google Says You Are

CEOs have a clear choice: Define yourself via social media tools—or let your detractors do it for you.

C. J Prince Crisis Management , Internet , Marketing , Public Relations May 21 2014
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Is Your Company Vulnerable to Cyber-Sabotage?

As more business transactions are transferred to the web, chief executives are faced with the decision of whether or not to stay with traditional models or to move with the marketplace. Though security threats are a main concern, and CEOs should learn how to combat cyber sabotage, some new technologies are far safer than you think.

Dale Buss Internet , Technology July 12 2011

CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

Dale Buss Internet , Technology September 12 2011

BlueGrace’s Social Media Ambassadors

More companies are turning to the true last frontier of social-media use in business: allowing employees to leverage social media [...]

Dale Buss Internet May 23 2014

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