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Avoid the Big Data Trap: Four Steps for CEOs

Big data can revolutionize decision-making within an organization; but without great analytics, it can be a huge waste of time. This “big data trap” often gives organizations a false sense of confidence in the information they are gathering, resulting in wasted time, and gathering “bad data” that has the potential to create a negative impact on the business. Larry Freed, president and CEO of ForeSee, will present his ideas on predictive analytics at this year’s CEO2CEO Leadership Summit on December 9 at the NYSE.

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Are You Ready to Take Advantage of Analytics?

Data analytics is growing in acceptance and importance. Ninety-six percent of senior executives say analytics will become more important to their organizations in the next three years. But at the same time many managers are in doubt about “big data” and what they can do to realize value from it. A recent Deloitte survey revealed that while it’s progressing as a decision-making resource, analytics remains in its early days with many companies concerned that they don’t have the internal skills to leverage it.

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Cars Are the Next Mobile Tech Platform

The car is the next great proving ground for communications technology, General Motors Co Chief Executive Dan Akerson told the Chief Executive Club of Boston recently. Not only will the automobile become a major platform for mobile tech, it is "one with far better battery life than an iPhone," he told the group.

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How Secure Is Your Data? And 3 Steps To Take if You Think You Are Vulnerable to a Breach

They are the brands you trust with some of your most intimate information, emails, images, and documents; but are they worthy of your trust? Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube and Apple are battling to keep that trust in the wake of disclosures that the government was given access to their customers' data online via the Prism program operated by the National Security Agency (NSA).

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Unlocking the Power of Social Data

Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than 1.4 billion consumers now spend 22% of their online time on social platforms, interacting with content and sharing information. All of these actions create rich, multidimensional data about their behaviors, demographics, and interests. Yet many brands fail to leverage this ...

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