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10 Steps to Succeed in Effective Use of Social Media

Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks. Why is this? The answer is simple: The Three “C’s:” Content, Context and Conditions.

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Is the App Bubble About to Burst?

Is the magic evaporating from social media? Facebook shares have lost nearly half their value since its IPO in May. Zynga, the games maker has seen its share price slide nearly 70 percent since December. Facebook may have 900 million active profiles and Zynga has 240 million people playing its games, but neither company seems to be able to monetize these strong followings.

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How CEOs Can Think Like Insiders

Enterprise security is a topic that makes headlines every day. From successful hack attacks to stories of unsuspecting or malicious employees putting their company’s data at risk, it would seem that no company is immune.

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