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Cars Are the Next Mobile Tech Platform

The car is the next great proving ground for communications technology, General Motors Co Chief Executive Dan Akerson told the Chief Executive Club of Boston recently. Not only will the automobile become a major platform for mobile tech, it is "one with far better battery life than an iPhone," he told the group.

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How Secure Is Your Data? And 3 Steps To Take if You Think You Are Vulnerable to a Breach

They are the brands you trust with some of your most intimate information, emails, images, and documents; but are they worthy of your trust? Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube and Apple are battling to keep that trust in the wake of disclosures that the government was given access to their customers' data online via the Prism program operated by the National Security Agency (NSA).

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Unlocking the Power of Social Data

Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than 1.4 billion consumers now spend 22% of their online time on social platforms, interacting with content and sharing information. All of these actions create rich, multidimensional data about their behaviors, demographics, and interests. Yet many brands fail to leverage this ...

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10 Steps to Succeed in Effective Use of Social Media

Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks. Why is this? The answer is simple: The Three “C’s:” Content, Context and Conditions.

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Is the App Bubble About to Burst?

Is the magic evaporating from social media? Facebook shares have lost nearly half their value since its IPO in May. Zynga, the games maker has seen its share price slide nearly 70 percent since December. Facebook may have 900 million active profiles and Zynga has 240 million people playing its games, but neither company seems to be able to monetize these strong followings.

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