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Social Voices

Every CEO has a different style of communication — some prefer to put themselves out there in the blogosphere while others prefer to leave that to the social media experts. Here’s how eight CEOs feel about – and address – social media.

 Dale Buss Technology September 16 2011

Why Everyone Is Going Social

The hype surrounding social media is, indeed, astounding. Its adherents claim it will do everything except cure cancer. But the folks at Gartner who have studied this phenomenon at hundreds of companies caution business leaders against dismissing its possibilities out of hand, or worse trying to capitalize on this technology in a ham-fisted way.

 JP Donlon Technology September 16 2011

CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

 Dale Buss Internet , Technology September 12 2011

4 Things Every CEO Needs to Know About Cloud Computing

According to TechCrunch co-founder Keith Teare (TechCrunch is one of the most visited tech sites on the web), the entire technological landscape will be redrawn over the next 5 years, with current software darlings (including Facebook and Google+) becoming obsolete. Teare sees a future that will move away from personal desktop computers and toward mobile solutions; desktops and laptops will only be used for work. So, if CEOs want their companies to flourish in the future, they will need to focus directly on the cloud and mobility.

 ChiefExecutive.net Cloud , Mobile , Technology September 7 2011

What’s the Value Proposition of the New HP Brand?

When you think of HP what brand image immediately comes to mind? PC’s, laptops, printers – right? They are the world’s largest PC manufacturer. It’s what sets them apart from their competitors and is encapsulated in their value proposition. No wonder the stock went down 20 percent on the restructuring announcement.

 Bob Donnelly Technology August 30 2011

11 Reasons Why It’s Time for a Digital Strategy Audit

Given the fast-moving nature of interactive tools and techniques, and their far-reaching implications across the enterprise, staying current on digital trends and interpreting their impact on your business can be overwhelming. It’s time your company conducted a digital strategy audit.

 Tim Bourgeois Leadership & Strategy , Technology August 29 2011
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Société Générale Deputy CEO, Severin Cabannes, On How Technology Will Change Banking

Deputy CEO of Société Générale, Severin Cabannes, discusses how cloud computing, social networking, and mobility are changing the face of business. The French bank is now able to provide mobile banking access to clients all around the world: for example, 70 to 80 percent of people in Senegal have a cell phone, but only 2 to 3 percent have a bank account. Société Générale can work to change that.

 ChiefExecutive.net CEO Interviews , Technology , Videos August 29 2011

Does Moving to the Cloud Make Financial Sense?

To make more-informed decisions and control costs, organizations need a true line of sight into what IT products and services are being consumed by business users across individual units and their associated costs. Here’s how to help you calculate the real costs and risks of cloud computing.

 Robert Svec Cloud , Technology August 24 2011

Top Three Security Concerns Every CEO Should Know

Most security breaches are not caused by some Trojan horse bot from the outside but from human error and poor security discipline from insiders. In April 2011, the State of Texas even discovered that the personal and confidential data of 3.5 million teachers, state workers, retirees and recipients of unemployment checks had been left unprotected on the Internet nearly one year! Here are the questions that CEOs need to be asking to protect themselves and their companies.

 Mark Boltz Technology August 16 2011

How to Mine Social Media Customer Feedback Intelligently

An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.

 Ashish Gambhir Internet , Technology August 12 2011

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