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CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

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4 Things Every CEO Needs to Know About Cloud Computing

According to TechCrunch co-founder Keith Teare (TechCrunch is one of the most visited tech sites on the web), the entire technological landscape will be redrawn over the next 5 years, with current software darlings (including Facebook and Google+) becoming obsolete. Teare sees a future that will move away from personal desktop computers and toward mobile solutions; desktops and laptops will only be used for work. So, if CEOs want their companies to flourish in the future, they will need to focus directly on the cloud and mobility.

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What’s the Value Proposition of the New HP Brand?

When you think of HP what brand image immediately comes to mind? PC’s, laptops, printers – right? They are the world’s largest PC manufacturer. It’s what sets them apart from their competitors and is encapsulated in their value proposition. No wonder the stock went down 20 percent on the restructuring announcement.

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Société Générale Deputy CEO, Severin Cabannes, On How Technology Will Change Banking

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Deputy CEO of Société Générale, Severin Cabannes, discusses how cloud computing, social networking, and mobility are changing the face of business. The French bank is now able to provide mobile banking access to clients all around the world: for example, 70 to 80 percent of people in Senegal have a cell phone, but only 2 to 3 percent have a bank account. Société Générale can work to change that.

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Does Moving to the Cloud Make Financial Sense?

To make more-informed decisions and control costs, organizations need a true line of sight into what IT products and services are being consumed by business users across individual units and their associated costs. Here's how to help you calculate the real costs and risks of cloud computing.

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Top Three Security Concerns Every CEO Should Know

Most security breaches are not caused by some Trojan horse bot from the outside but from human error and poor security discipline from insiders. In April 2011, the State of Texas even discovered that the personal and confidential data of 3.5 million teachers, state workers, retirees and recipients of unemployment checks had been left unprotected on the Internet nearly one year! Here are the questions that CEOs need to be asking to protect themselves and their companies.

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Gotta Keep Searching, Searching, Searching

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How many Web pages do you think there are on the internet? Well, it turns out there are more Web pages than there are things in the world. And author Joe Queenan is expecting 600,000 trillion Web pages to exist by 2020. If you're not involved in some way with a search engine, well, you're on the outside.

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CIOs Need to Stop Being Political and Start Taking Risks

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Chief information officers have a big load on their shoulders – the implementation of new technologies can very much affect the bottom line of a company. And because of this, as a whole, the role of CIO has become more political and therefore risk-averse. And as technologies develop at such a rapid rate, companies have a hard time adopting one technology before a better one comes along. Staying risk averse, however, is not going to help your company move forward.

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