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Do’s and Don’ts for CEO Bloggers

Do Authentically share insight and information. Encourage and support feedback. Take responsibility for developing readership. Invest the time in thoughtfully reflecting on blog topics. Post at least once a week. Don’t Outsource the writing task. Your own voice is critical. Be self-serving. Avoid corporate-speak. Be too formal. Abuse the trust of customers, employees or readers. Be boring.

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The Risks of CEO Blogging

The risks of CEO blogging are low but ever-present. Here are some of the potential downsides: Compliance. There is always the risk of saying something inadvertent that will create problems. Competition. It’s easy to predict who will be the most loyal readers of a CEO’s blog: the competition. They will pick the blog apart for clues on new products, company ...

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Chief Executive’s Top Ten CEO Blogs

A small but growing number of CEOs have decided it's a good investment of time to share their thoughts about the trends and issues they face, questions that bewilder them, and sometimes even their personal lives. Here is a list of the top 10 CEO blogs you might want to follow.

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Social Voices

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Every CEO has a different style of communication -- some prefer to put themselves out there in the blogosphere while others prefer to leave that to the social media experts. Here's how eight CEOs feel about - and address - social media.

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Why Everyone Is Going Social

The hype surrounding social media is, indeed, astounding. Its adherents claim it will do everything except cure cancer. But the folks at Gartner who have studied this phenomenon at hundreds of companies caution business leaders against dismissing its possibilities out of hand, or worse trying to capitalize on this technology in a ham-fisted way.

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CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

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4 Things Every CEO Needs to Know About Cloud Computing

According to TechCrunch co-founder Keith Teare (TechCrunch is one of the most visited tech sites on the web), the entire technological landscape will be redrawn over the next 5 years, with current software darlings (including Facebook and Google+) becoming obsolete. Teare sees a future that will move away from personal desktop computers and toward mobile solutions; desktops and laptops will only be used for work. So, if CEOs want their companies to flourish in the future, they will need to focus directly on the cloud and mobility.

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What’s the Value Proposition of the New HP Brand?

When you think of HP what brand image immediately comes to mind? PC’s, laptops, printers – right? They are the world’s largest PC manufacturer. It’s what sets them apart from their competitors and is encapsulated in their value proposition. No wonder the stock went down 20 percent on the restructuring announcement.

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Société Générale Deputy CEO, Severin Cabannes, On How Technology Will Change Banking

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Deputy CEO of Société Générale, Severin Cabannes, discusses how cloud computing, social networking, and mobility are changing the face of business. The French bank is now able to provide mobile banking access to clients all around the world: for example, 70 to 80 percent of people in Senegal have a cell phone, but only 2 to 3 percent have a bank account. Société Générale can work to change that.

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