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Technology

Take One Tablet and Call Me in the Morning

Whenever an amazing new technology debuts, entrepreneurs start producing accessories or applications that can be used to enhance the end user’s experience. These add-ons can range from sophisticated phone apps to elegant docking units to tiny loudspeakers to colorful carrying cases.

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CEO Online Exclusive: Effective Blogging

As a supplement to The View from Social Media: Should CEOs Have Personal Blogs?, here are some additional articles on effective blogging for CEOs: Chief Executive’s Top Ten CEO Blogs The Risks of CEO Blogging Do’s and Don’ts for CEO bloggers Checklist: Is Blogging Right For You?

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Checklist: Is Blogging Right for You?

If you can answer “Yes” to four or more of the following questions, chances are you will enjoy and succeed at blogging. Do you enjoy writing and have a knack for it? If it’s a burden to write a staff announcement, blogging is probably not for you. Y/N _____ Are you a thought leader? Do you write articles, publish op-ed ...

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Do’s and Don’ts for CEO Bloggers

Do Authentically share insight and information. Encourage and support feedback. Take responsibility for developing readership. Invest the time in thoughtfully reflecting on blog topics. Post at least once a week. Don’t Outsource the writing task. Your own voice is critical. Be self-serving. Avoid corporate-speak. Be too formal. Abuse the trust of customers, employees or readers. Be boring.

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The Risks of CEO Blogging

The risks of CEO blogging are low but ever-present. Here are some of the potential downsides: Compliance. There is always the risk of saying something inadvertent that will create problems. Competition. It’s easy to predict who will be the most loyal readers of a CEO’s blog: the competition. They will pick the blog apart for clues on new products, company ...

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Chief Executive’s Top Ten CEO Blogs

A small but growing number of CEOs have decided it's a good investment of time to share their thoughts about the trends and issues they face, questions that bewilder them, and sometimes even their personal lives. Here is a list of the top 10 CEO blogs you might want to follow.

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Social Voices

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Every CEO has a different style of communication -- some prefer to put themselves out there in the blogosphere while others prefer to leave that to the social media experts. Here's how eight CEOs feel about - and address - social media.

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Why Everyone Is Going Social

The hype surrounding social media is, indeed, astounding. Its adherents claim it will do everything except cure cancer. But the folks at Gartner who have studied this phenomenon at hundreds of companies caution business leaders against dismissing its possibilities out of hand, or worse trying to capitalize on this technology in a ham-fisted way.

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CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

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