"The story of the human race is the story of men and women selling themselves short." So goes the quote from Abraham Maslow, the late, great American psychologist credited with creating "Maslow's hierarchy of needs".
Establishing a strong online advertising presence would seem like a no-brainer to most CEOs these days, whether they're running companies that are large or small, customer-facing or business-to-business.
It appears that older folk are finally warming to online shopping, at least for luxury goods, providing further evidence that CEOs who aren't investing in their digital strategies risk losing touch with their entire client base.
As competition heats up in the mid-market, companies in all sectors are looking toward digital strategies as a means to drive growth.
Many mid-market firms underestimate their exposure to hacking, security breaches and cyber attacks. As the costs and frequency of these attacks continue to rise, companies need to increase awareness and overcome the misconceptions that they're too small or too niche to be targeted.
Much is said about the promise technology such as robotics and data analytics can bring to companies across various sectors. But very little is ever said about the cost of this new equipment—and it happens to be very expensive.
CEOs must embrace technology to thrive in the digital age. But a new private-sector study is reminding them not to get too carried away.
Last year, Dido Harding found herself having to deal with one of Britain's worst ever cyber attacks. And, to make matters worse, the CEO of TalkTalk, one of the country's biggest telecom companies, was completely in the dark.
As a CEO, you understand the importance of anticipating customer needs, and the corresponding need for gleaning insight from a torrent of data. As a result, like other business leaders, you likely value analytics more than ever today.
If you’re like most B2B companies, you’re trying to play catchup in the digital channel.