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Unlocking the Power of Social Data

Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than [...]

 Mark Cooper CEO Briefing Newsletter , Technology December 20 2012

Don’t Bring Social into Work – Bring Work into Social

The full potential of social business will be reached when there is no context switch. According to McKinsey Global Institute data, the result of businesses integrating social and mobile technologies directly into core processes will be $1.3 trillion in new annual value.

 Matt Calkins Technology December 17 2012

Tweeter-in-Chief: When CEOs Start Twittering, Look Out

CEO are under pressure these days to appear “authentic,” reports The Wall Street Journal’s Leslie Kwoh and Melissa Korn, but using social media—with its demands for quick, unscripted messages—poses risks for the unsuspecting boss.

 ChiefExecutive.net CEO Briefing Newsletter , Technology December 5 2012

Why Most Companies Fail at Social Media

Here is 10 steps for business leaders to help create the conditions that will make the entire social media process a success.

 Steve Nicholls CEO Briefing Newsletter , Technology September 19 2012

10 Steps to Succeed in Effective Use of Social Media

Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks. Why is this? The answer is simple: The Three “C’s:” Content, Context and Conditions.

 ChiefExecutive.net CEO Briefing Newsletter , Leadership & Strategy , Technology September 6 2012

Is the App Bubble About to Burst?

Is the magic evaporating from social media? Facebook shares have lost nearly half their value since its IPO in May. Zynga, the games maker has seen its share price slide nearly 70 percent since December. Facebook may have 900 million active profiles and Zynga has 240 million people playing its games, but neither company seems to be able to monetize these strong followings.

 ChiefExecutive.net CEO Briefing Newsletter , Technology August 16 2012

How Do We Know Which Decisions and Policies Will Work?

In 1999, Jim Manzi started a software company called Applied Predictictive Technologies (APT) that pioneered the development of experimental methods now used by dozens of companies to set prices, offer different products, and identify and market to customers.

 JP Donlon Leadership & Strategy , Technology July 19 2012

It Happened To Yahoo, It Will Happen To You

High level hires can backfire as in the case of Yahoo’s Scott Thompson but using the three tools cited here, an executive hire should never blow up in your face.

Chas Klivans Governance/Compliance , Internet , Leadership & Strategy , Technology July 10 2012

How CEOs Can Think Like Insiders

Enterprise security is a topic that makes headlines every day. From successful hack attacks to stories of unsuspecting or malicious employees putting their company’s data at risk, it would seem that no company is immune.

 John Mutch Technology June 21 2012

The Five Big Lies about ‘Going Mobile’

Mobility is not just about building ‘apps.’ Like any transformative technology it requires a coherent strategy that the entire organization is equipped to carry out.

 Bill Seibel Mobile , Technology April 3 2012

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