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Guidelines for Revitalizing a Brand

History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.

ChiefExecutive.net Branding , CEO Briefing Newsletter , Marketing & Sales , Strategy April 11 2014

How to Restore Trust When Goals Aren’t Met

In light of the news that the U.S. Federal Reserve has rejected Citicorp’s request to increase dividends and buy back stock, CEO Mike Corbat is now in a difficult position. He not only has to find another way to turn the company around, he will also have to regain the trust of all stakeholders. And the latter, some experts say, is as critical as the former.

ChiefExecutive.net Leadership & Strategy , Personal Effectiveness April 11 2014

Navigating the New Normal

Listening to John Veihmeyer brings to mind the old saying, “May you live in interesting times.” His message: today, companies across every sector face an inordinate number of global challenges, many of which will demand radical transformation. After 36 years at the global audit, tax and advisory services firm KPMG, Veihmeyer would certainly have the perspective to know.

Lynn Russo Whylly CEO Briefing Newsletter , CEO Profile April 10 2014

Why Culture is The Basis of Building & Investing: What Carlyle Group’s Example Holds for CEOs

Billionaire buy and hold investor Ron Baron says he invests in people, not companies. Before he opens his investment war chest, he dives deep into a company, actually meeting the leadership and seeing the tone they set from the top. No matter how “successful” a company looks on paper, it’s the meet and greet and getting to know the people involved in the organization and their culture that seals the deal for him. Peeling back his 25 billion investing portfolio, one of his investing jewels is The Carlyle Group.

Lori Ann LaRocco CEO Briefing Newsletter , Culture , Talent Management April 8 2014

Lessons for CEOs from Mary Barra’s Ordeal

General Motors CEO Mary Barra’s faced the firing squad during her two days of Congressional testimony last week on the ignition-switch recall fiasco. Now she has to figure out how to pivot to the future – by fixing the culture. It’s all about transparency and authenticity.

ChiefExecutive.net CEO Briefing Newsletter , Leadership & Strategy April 6 2014

Chevron CEO Shows Rewards of Standing up to Green Bullies

CEOs often opt to settle suits brought by environmentalists and other third parties against companies all around the world. Chevron CEO John Watson just demonstrated the potential rewards of sticking things out and fighting for ultimate justice rather than kowtowing to the rabid complaints of extreme progressives wanting to stick it to “big oil.”

Dale Buss CEO Briefing Newsletter , Governance/Compliance , Leadership & Strategy April 6 2014

Five Rules How CEOs Can Redefine Winning with Strategic Suppliers

The University of Tennessee set out to research some of the world’s most successful strategic partnerships—including those at P&G, McDonald’s and Microsoft—to see how and why these relationships added value. The research identified five principles that CEOs everywhere can use to transform supplier relationships.

Kate Vitasek CEO Briefing Newsletter , Operations , Supply Chain/Logistics April 6 2014

Kaizen and Other Tools to Improve Culture and Boost Productivity

Don’t wait for a crisis to unhinge your strategic plans. CEOs can use the principles of continuous improvement to engage employees in ways that can improve productivity while creating a culture of direct involvement. Here’s how.

Colin Baird CEO Briefing Newsletter , Leadership & Strategy April 6 2014

Facing the Seven Biggest Challenges in Manufacturing

It’s no secret that American manufacturing has faced a number of significant obstacles. People say the industry is known for low wages, subpar working condition, and continual quality control issues, none of which help attract new workers — but are those actually the biggest challenges facing manufacturing right now?

Tom Bonine Manufacturing , Manufacturing Newsletter , Operations , Talent Management April 1 2014

How 3D Printing Is Saving Lives

Best known for its use in prototypes, additive manufacturing — better known as 3D printing — is being used by companies big and small for developing the latest products. With additive manufacturing technology becoming more accessible and cheaper every year, one can easily envision a time when every hospital –maybe every doctor’s office–has one on-hand.

ChiefExecutive.net Manufacturing Newsletter , Technology April 1 2014

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