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Building Brand Assets

The brand is the most important distinction between many products and services. But shoddy management and a short-term focus have eroded valuable franchises that build wealth and enable companies to price their products and services at a premium.

James M. Biggar And Elinor Selame July 1 1992

Tom Johnson

One day last August, Cable News Network President Tom Johnson was met by four Delta Air Lines officials upon his [...]

Russell Shaw July 1 1992

Alex Krauer

Ciba-Geigy Chairman Alex Krauer might be forgiven a little unabashed enthusiasm when describing his company’s performance and prospects. The diversified [...]

Joseph L. Mccarthy July 1 1992


IT’S A WACKY, WACKY WORLDWhen the news becomes too grim and depressing, as it is now, and public voices are [...]

Chief Executive July 1 1992

Afterthoughts On General Motors

Although it happened a couple of months ago, people are still talking about General Motors and John Smale and Robert [...]

Robert W. Lear July 1 1992

Going To The Mat With I.R.S.

If you really want to get an accurate feel for the political pulse of the nation, forget Gallup and Harris, [...]

Edwin J. Feulner July 1 1992

Gresham’s Law Of Income Data

Liberals in the news media have long ceased arguing that they’re not really liberals. Now they claim that their bias [...]

JP Donlon June 1 1992

Mr. Lindsey Goes To Washington

Once an economics professor at Harvard and an ardent Keynesian, Lawrence Lindsey, a governor at the Federal Reserve, is fanning the flames of the Reagan revolution and sounding the death knell for an economic orthodoxy in decline.

Chief Executive June 1 1992

Who’s The Chairman?

I think I have the answer to the current quiz question being tossed out in corporate governance circles. “Who should [...]

Robert W Lear June 1 1992


BUILDING DEMOCRACYIn Albanian towns like Noj, The New York Times reports, peasants are sealing the end of communism by pulverizing [...]

Chief Executive June 1 1992

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