Complete transparency can be challenging for companies of all sizes and sectors, but is a goal that should be strived for. As the resignation of Mozilla’s CEO Brendan Eich shows, the subject has never been more topical than it is today.
CEOs often have to make tough decisions involving mergers, acquisitions, layoffs, salary freezes and more. Certain events, even when they are the best decision for the long-term health of the company, can generate widespread fallout, including damaging the reputation of the CEO. Communications consultants David Johnson and Don Middleberg offer tips to help CEOs handle negative reputational issues.
Few doubt that mobility will drive future operational efficiencies and new revenues across nearly every business sector. But to date, only a small group of early adopters are seeing a return on their investment. Despite slow payback, however, CEOs should be accelerating their mobile efforts, given the potential benefits.
History shows that ignoring or missing a major consumer trend or behavioral shift can have significant detrimental effects on brand survival. Some never recover, but others have learned how to reinvent themselves. Here are some suggestions for revitalizing a brand, from CEOs who have achieved it.
Listening to John Veihmeyer brings to mind the old saying, “May you live in interesting times.” His message: today, companies across every sector face an inordinate number of global challenges, many of which will demand radical transformation. After 36 years at the global audit, tax and advisory services firm KPMG, Veihmeyer would certainly have the perspective to know.