Julie Sygiel, founder and CEO of the underwear company Dear Kate, invited top women in the technology field to model her newest line, named the Ada Collection after the world’s first female programmer, Ada Lovelace.
Sygiel’s advertisements included quotes from the women about their careers in the tech industry and showed them at work coding.
“I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy, Sygiel said in an interview with Time. “They’re not always in a position of power and control.”
Read more: National Review Online