CEO Interview: Jim Skinner of McDonald’s

Focusing on Emerging Markets Jim SkinnerVice Chairman and CEO, McDonald’s Our business remains strong, with seven consecutive years of positive [...]

November 1 2010 by Dale Buss


Focusing on Emerging Markets

Jim Skinner
Vice Chairman and CEO, McDonald’s

Our business remains strong, with seven consecutive years of positive sales growth, but, like any company, we would perform even better in a thriving economic environment. While there are new jobs being created, the overall picture remains dim. Unemployment directly impacts our customers, so we’re hopeful the numbers improve in 2011.

Economic stability is also key to building consumer confidence. People want to feel good about their spending choices and the outlook for their families.

McDonald’s is a global company which operates as a local business in the 117 countries where we have restaurants. Economic uncertainty around the world means that we must continue to make smart, strategic business decisions that benefit our franchisees, our suppliers, our company and, of course, our loyal customers. We continue to concentrate our efforts on the emerging BRIC markets: Brazil, Russia, India and China, which are growing more strongly.

My No. 1 priority has always been our people, and we have some new leaders in key positions—a testament to our deep bench of talent and our commitment to succession planning.

McDonald’s, headquartered in Oak Brook, Ill., with $23 billion in revenue, created the fast-food industry.