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Do Intangibles Matter?

Chief Executive Breakfast RoundtableMay 15th, 2008, ThursdayMandarin Oriental – Lotus Suites80 Columbus Circle at 60th Street, New York, New York 10023 Agenda 7:30 – 8:00 a.m. Arrival of Participants/Breakfast 8:00 – 8:10 a.m. Welcome Remarks: J.P. Donlon, Editor-in-Chief  Chief Executive magazine 8:10 – 8:30 a.m. Individual Guest Introductions 8:30 – 10:00 a.m. Roundtable Discussion Moderator:  J.P. Donlon, Editor-in-Chief   Chief Executive magazine Topic: Do Intangibles Matter? Intangible assets account …

Chief Executive Breakfast Roundtable
May 15th, 2008, Thursday
Mandarin Oriental – Lotus Suites

80 Columbus Circle at 60th Street,
New York, New York 10023

 Agenda
 7:30 – 8:00 a.m. Arrival of Participants/Breakfast
 8:00 – 8:10 a.m.

 Welcome Remarks:
 J.P. Donlon, Editor-in-Chief
 Chief Executive magazine

 8:10 – 8:30 a.m. Individual Guest Introductions
 8:30 – 10:00 a.m.

 Roundtable Discussion
 Moderator:
 J.P. Donlon, Editor-in-Chief  
 Chief Executive magazine

Topic: Do Intangibles Matter?

Intangible assets account for about half of market value of most companies. Whether its patents, processes, customer services, intellectual property or delivery systems-its ideas and services that are the true coin of the 21st century firm. Intangibles assets in companies such as Microsoft or eBay can be as much as 80 percent of market value. Most high performing companies manage intangibles as rigorously as managing brick and mortar.  This roundtable will explore the degree to which clever CEOs and their senior teams develop and leverage the intangible values that offer the springboard of future value.  Just as important is how intangibles are measured, how they are perceived by shareholders and stakeholders, and what CEOs need to consider in monitoring how intangibles are managed and leveraged in order to have the maximum impact on value creation.

In preparation for the roundtable discussion, here are links to past articles that appeared in Chief Executive magazine and a white papers to shed some light on the topic for prior to the event.  

Leading Your Business to Maximum Results
Three Questions Every Executive Needs to Answer, First – and the Tools for Getting the

The Reputation Question
Just how much does a company’s reputation affect shareholder value- and what can you do about it?  

Safeguarding Trade Secrets in China
A former USTR hand advises firms on how best to protect their company’s assets. 

IP Lawsuit Becomes Brand Battle on the Web: Lessons for Upstart Market Entrants
TerraCycle CEO Tom Szaky makes clever use of the Internet to ward-off industry leader Scotts.  

Taking Intellectual Property Seriously
There’s more at stake in protecting and selling your company’s IP than you may think.  

Protecting Trade Secrets in China
Companies need clearer strategies to protect their intellectual property.

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