Do Your Customers Have a “Superior Experience?”
February 18th The Harvard Club New York CityCustomers are more demanding than ever before, but not all companies keep up with [...]
July 28 2008 by Chief Executive
The Harvard Club
New York City
Customers are more demanding than ever before, but not all companies keep up with what customers expect. Of 362 firms in one study, 80 percent believe that they deliver a “superior customer experience” yet only 8 percent of customers agree. Keeping customers, selling more to them, and attracting new customers are essential to driving growth for any company. How well a company understands its customers and interacts with them, both existing and prospective, determines how well it will do at all three. This roundtable will explore how customers evaluate the customer service experience and what factors contribute to a superior experience for customers. Recently completed research will provide insights on customer expectations and attitudes and fuel discussion on what CEOs can do to ensure appropriate investments are made in their businesses to drive growth from the customer experience.
To RSVP or for more details, please contact Betsy Sagges 201-930-5951 or firstname.lastname@example.org.