March 1 1992 by Michael T Harris
Stuck in the mud with a mature company and a slow-growth scenario? An acquisition might be one route back to the fast lane. But a simpler solution might be to revamp businesses you already own, says Questar chairman Don Cash.
“For 60 years, we were thought of as the local gas company. We had pipelines and drilling operations, and the public service commissions were always trying to tell us what to do with them,” says Cash, describing utility Mountain Fuel Supply, Questar’s progenitor. “There was no entrepreneurial spirit to deploy these nonutility ventures, but the company wanted to change that.”
Change that it did. In 1982, Mountain Supply made way for Questar, a regional, fully integrated energy holding company that can deliver natural gas from reservoir to customer. The company’s home turf covers
Questar Telecom, a startup company exploring the specialized mobile radio business, was added shortly thereafter. “It’s a dispatch fleet radio business for vehicles. We don’t see it as a competitor to cellular communications right now, but it could be later on,” Cash says.
Cash, 48, joined Mountain Fuel in 1976 as a vice president in charge of exploration and drilling. Born and raised in
“My toughest job over the years has been to change the corporate culture,” Cash notes. “The idea is to convince people we are in a competitive environment. We’re pushing that down to the lowest level of employee.”