Do’s and Don’ts for CEO Bloggers

Do Authentically share insight and information. Encourage and support feedback. Take responsibility for developing readership. Invest the time in thoughtfully [...]

September 29 2011 by John Kador


Do

  • Authentically share insight and information.
  • Encourage and support feedback.
  • Take responsibility for developing readership.
  • Invest the time in thoughtfully reflecting on blog topics.
  • Post at least once a week.

Don’t

  • Outsource the writing task. Your own voice is critical.
  • Be self-serving. Avoid corporate-speak.
  • Be too formal.
  • Abuse the trust of customers, employees or readers.
  • Be boring.