Ford’s Fields the Second Manufacturing CEO to Reverse Mexico Decision Since Trump was Elected

He’s not even president yet, but Donald Trump seems to have found the key to motivating American CEOs collectively and individually to the kind of action he wants from them: Speak loudly and carry a huge Twitter following.

The latest case in point was the decision announced this week by Ford CEO Mark Fields to reverse the company’s plans to build a new plant in Mexico to build small cars that are currently being built in the United States.

Seeming to acquiesce to one of Trump’s biggest complaints on the campaign trail, Ford won’t add capacity south of the border to build Focus and other small-car models. Instead, it will make them at an existing plant in Mexico. Meanwhile, Fields announced a beefing up of jobs in Michigan as the company ramps up production of new electric vehicles and heads toward self-driving models.

“This is a vote of confidence in President-Elect Trump and some of the policies he may be pursuing. We see a more positive U.S. business environment under Trump.

Some complain that Trump is constructing an ad hoc industrial policy 140 characters at a time even before he gets to the White House. They observe that he picks selectively on certain companies. Ford, Carrier, Boeing and Lockheed Martin’s CEOs all have been subject to Trump’s pointed post-election criticism. In any event, their spotlight serves as a warning to other CEOs.

But there has been another effect of Trump’s frenetic activity during the transition: Collectively, CEOs are looking right past the Obama administration to a near future in which they believe that  growth will take hold and the economy will gain over its sluggishness of the last eight years.

“This is a vote of confidence in President-Elect Trump and some of the policies he may be pursuing,” Fields told reporters about his Mexico decision. “We see a more positive U.S. business environment under Trump.”

At the same time, Fields also insisted that Ford would have made the same decision about the new plant in Mexico regardless of who the president would be. Small-car sales have been fading for some time, he said, making it perhaps wiser for Ford to forego construction of an entire new plant—anywhere—to make them.

Beyond winning such individual showdowns with CEOs in his crosshairs, Trump also has been managing to build a collective confidence in American CEOs that appears ready to hatch in one of the most important ways: an uptick in business investment and spending, even despite rising interest rates.

“We could be in store for a significant [capital-expenditure] boom” as CEOs gain confidence that the Trump administration and Republican congressional majorities will bring regulatory rollbacks, corporate tax breaks and increased infrastructure spending, Charles Mulford, an accounting professor at Georgia Institute of Technology, said.

One way or another, President Trump is likely to continue to focus on the actions, interests and concerns of CEOs. Business leaders seem to be ready.

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Dale Buss
Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other top-flight business publications. He lives in Michigan.

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