Google’s On Top, But the Reputation of American Business is Still ‘Terrible’

Knocking Berkshire Hathaway out of the spotlight, Google now takes the crown in U.S. company reputations. Harris Interactive released the [...]

May 2 2011 by ChiefExecutive.net


Knocking Berkshire Hathaway out of the spotlight, Google now takes the crown in U.S. company reputations. Harris Interactive released the results of its annual survey to document the good guys and the bad guys of business. The survey asked 30,000 people to rank America’s 60 most visible companies according to their reputations, and Bloomberg covered the results.

Top Five:

  1. Google – the public has positive views of the company’s employees and it had a strong financial performance in 2010
  2. Johnson & Johnson – stayed at #2 despite product recalls
  3. 3M
  4. Berkshire Hathaway – fell from number 1 (the poll was taken before the Sokol scandal)
  5. Apple

The bottom nine consisted of large banks (JP Morgan Chase, Bank of America, Citigroup, Goldman Sachs) and tobacco companies. Only 22 percent of respondents had a positive image of the financial services industry whereas 75% of respondents had a positive image of the technology sector (hello, Google and Apple).

Despite some positivity, most respondents are pessimistic with 44% who think that the reputation of corporate America is falling and 77% who rate corporate images as “not good” or “terrible.”

Read: Google Leads Company-Reputation Poll as Berkshire Slips to No. 4