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Is Re-Engineering A Fad?

The term has become a victim of its own success. When every company that downsizes claims it is “re-engineering,” the notion of process improvement gets lost. Assembled CEOs agree that change management is here to stay and probably needs a more useful name.

About J.P. Donlon

J.P. Donlon
J.P. Donlon is Editor Emeritus of Chief Executive magazine.