Home » Uncategorized » Is Re-Engineering A Fad?

Is Re-Engineering A Fad?

The term has become a victim of its own success. When every company that downsizes claims it is “re-engineering,” the notion of process improvement gets lost. Assembled CEOs agree that change management is here to stay and probably needs a more useful name.

About J.P. Donlon

J.P. Donlon
JP Donlon is the Editor-in-Chief of Chief Executive magazine.