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Lessons From the WCI That Can Help Every Business Become More Valuable

An analysis of the past seven years’ Best and Worst Wealth Creators’ profiles reveals five reasons businesses excel: The design …

An analysis of the past seven years’ Best and Worst Wealth Creators’ profiles reveals five reasons businesses excel:

  1. The design of the business. The most powerful reason for a business’ prospering, or failing has to do with how it makes money. Two-time best wealth creator MasterCard is a good example, because of its “tollbooth” for non-cash payments and the network effect it enjoys.
  2. Wise management of capital. IBM, not ranked this year because of short CEO tenure, is a seasoned practitioner of managing its portfolio of businesses (and, thus, its capital investment) as evidenced by its 2005 exit from the PC hardware business and the impending sale of its low-end server business.
  3. A strong brand. Here, great examples include MasterCard (a priceless, status brand) and T. Rowe Price (squarely on the side of the investor).
  4. The design of what a business offers. A business’ products and services, is another pivotal factor in succeeding or not. Witness, for example, Whole Foods (exceptionally wide selection of natural and organic foods).
  5. The mindset of its leader—intent. What do you as a leader want and how serious are you about it, really? This is not about beating up the sales force for better results. Rather, it’s about wanting to grow and then figuring how, specifically, your business will do so—by harnessing a great business design, value proposition, brand, suite of offerings, etc.

About Drew Morris

Drew Morris
Drew Morris (drew.morris@greatnumbers.com) is the founder and CEO of Great Numbers! The company helps executives find the various dimensions of the upside in their businesses and mold it into a prosperity design—a blueprint for delivering that upside. He has no stake in any of the companies mentioned.