March 1 2001 by Chief Executive
Where Are the Family Values?
To the Editor:
Kudos to Deroy Murdoch on his article, “CEOs Flunk Social Responsibility 101″ (CE: Dec. ‘oo). Unfortunately, he stopped short and one needs to read between the lines to discern what should be obvious.
It is easy to criticize the media as an obvious target, when maybe the real culprit is the corporate money that is spent to sponsor the filth and trash that seems to dominate the movies and TV. Feeble corporate efforts to encourage family programming would be better directed if advertising dollars did not support immoral sitcoms and soaps. Where can we look for leadership outside of government to organize corporate
Elroy E. Bourgraf
Ferno Washington, Inc.
Deroy Murdoch responds:
I wonder if anyone in corporate
To the editor:
In the article, “The 3rd Annual MVA Ranking” (CE: Dec. `oo), which is generally excellent, you list category lists based on industries. Under Paper/ Forest Products, I think you listed the companies which should have been listed under “Medical/Healthcare.” I should know, I’m in that industry.
I also think you have the Paper/Forest Products companies listed under Natural Resources/Metals. Overall, the magazine is excellent, and I enjoy reading the very informative articles, especially the CEO Roundtable. The participant’s comments are usually quite on the money.
Louis G. Beck
Louis Beck & Associates
In fact, Mr. Beck is correct in identifying the December printing error. We regret any confusion this misprint may have caused our readers.