Search
Close this search box.
Search
Close this search box.

Manufacturers Must Make Digitization a Top Strategic Priority

Manufacturers are facing more challenges that are forcing them to reduce costs, reexamine their business models, integrate new technologies and build new capabilities.

And while digitization offers great benefits, it’s also engaging manufacturers in virtually every aspect of their operations, from customer demand and distribution to production, supply chain and warehousing. Manufacturers need a clear strategy for how they’ll face this dramatically-changing landscape.

A report by L.E.K. Consulting, “New Imperatives: Why Global Industrials Must Shift Strategic Priorities,” highlights how organizations are feeling the effect of disruptive powers in the digital economy. Evolving technologies such as IoT, data analytics, and the web’s impact on the customer experience are offering opportunities to boost efficiency, while also causing shifts in customer relationships, and affecting the distribution of profits. It says Industry 4.0, which includes IoT and links between the digital and physical worlds, has the potential to turn the manufacturing industry inside-out.

“Some manufacturers are successfully evolving their business models with greater product customization paired with solutions. Others are partnering and outsourcing to enhance their capabilities.

The report said levels of “unprecedented change” have far-reaching implications for businesses across the industrial landscape. Manufacturers will have to respond with reduced costs and increased productivity to face the changing market demands and sustained margin pressure. “In the face of strong headwinds, industrial businesses are making fundamental changes,” said report author and L.E.K. Consulting senior partner John Goddard.

Goddard said industrial organizations need to shift strategies to evaluate and redefine many parts of their operations. This sales model transformation may require them to differentiate themselves by tailoring products and pricing to exact customer specifications. Manufacturers also will need to re-evaluate and optimize their value chain participation. And they’ll need a strategy to fully leverage IoT devices that can create smart factories and consistently identify potential for improvements.

“Some manufacturers are successfully evolving their business models with greater product customization paired with solutions. Others are partnering and outsourcing to enhance their capabilities,” said the report.

Manufactures also may need to develop a “match fit” organization and simplify their structures to boost their agility and ability to respond in a rapidly changing business environment. They’ll also need to develop new capabilities in their established workforces while retaining scarce skills. This will be especially challenging, as The Manufacturing Institute said the industry will face 2 million unfilled positions by the year 2020.

McKinsey also said industrial organizations will need to ground themselves in a digital dialogue that gives a “clear view of the competitive landscape.” In addition, they must leverage digitization to simplify the tailoring of products, brands and pricing for multiple global markets. Behind the scenes, McKinsey said, the largest and most successful companies have been building platforms to manage suppliers, connect to customers, and enable communication and data sharing.

“Business models built for 20th-Century globalization may not hold up as digitization gains ground,” McKinsey said.


MORE LIKE THIS

  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events

    Roundtable

    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)

     

    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.