Marketing & Sales

Articles in Marketing & Sales

Expect More Mid-Market Divestitures in 2014

Business owners are more interested in selling part of their companies rather than the entire enterprise. They’re also more inclined to divest significant assets to make investments rather than take on debt, and that 2014 and 2015 will be a buyers’ market. CEOs keen on opportunistic acquisitions may benefit.

CEO Briefing Newsletter , Leadership & Strategy , Mid-Market Company March 10 2014

Superbowl Moments – Every Business Has One

Every company faces a “superbowl moment,” a make or break time when customer service really counts and every employee’s head should be in the game. The coordination leading up to the Big Game provides a good metaphor for the planning discipline that’s required for businesses to excel in their big moments — or suffer the consequences if they do not. The question is, will your company be ready?

Advertising , CEO Briefing Newsletter January 12 2014

How (Online) Cynicism Destroys Brand Equity

Data leaks and government surveillance have spillover effects for consumer brands causing web privacy to become the new luxury. Now is the time for luxury ecommerce leaders to seize the high ground and cultivate customer loyalty in fresh ways to combat growing, global consumer cynicism.

CEO Briefing Newsletter , Public Relations January 5 2014

Should CEOs Fight Back Against Bad Press?

To fight or not to fight? Tesla Founder and CEO Elon Musk has hammered away at the media’s treatment of his electric-vehicle startup. This brilliant serial entrepreneur is not alone; many CEOs face the issue of bad press. Is this sort of resistance productive for CEOs and the companies they’re trying to protect?

CEO Briefing Newsletter , Leadership & Strategy , Talent Management December 9 2013

MacKenzie Bezos Stands By Her Man Jeff

Amazon founder and CEO Jeff Bezos isn’t the most outgoing CEO. So when his wife MacKenzie used the website to blast a book about her husband and his online shopping empire it made headlines in the New York Post and elsewhere.

CEO Briefing Newsletter , Corporate Reputation November 10 2013

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