Marketing & Sales
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The Synergy Mirage: A Case Study
Brand extensions and product expansions don’t always make sense. A razor-like focus on what one does exceptionally well can make all the difference.
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DIY Brand Building
Tom Duncan The Challenge. You’re a manufacturing company looking to make headway in a market saturated with established brands. Like [...]
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Who Is Managing Your Marketing?
We recently witnessed several recent marketing fiascos that begs an answer to the age old question – who is in charge of marketing?
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Pitch Battle: Beware the Sports Metaphor
Businesses love to use glamorous athletes in their TV commercials and print ads. Sometimes this works great (Michael Jordan, George Foreman); sometimes not so great (Kobe Bryant).
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Use Technology to Mobilize Your Sales Force (Without Overwhelming Anyone)
The biggest challenge is getting salespeople to adapt to new technologies and finding tools that tackle tedious tasks and make time for more deals. Where there’s WiFi, there’s a way to capture and input data, and communicate with clients professionally and personally.
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Over-Surveyed Nation: ‘Your Opinion Is Important to Us!’Gone are the days when you might get the occasional survey request in the mail, or — dreaded — on the phone. And remember those postcards in hotel rooms asking you to comment on your stay? So 1990’s. Now, it’s digital, and it’s relentless. |
Branding , Public Relations | December 6 2011 |
The CEO’s Marketing Dilemma: What’s Our Niche?Every CEO must carefully compare their firms’ unique resources with specific customer’s changing requirements and select those that the organization can satisfy better than their competitors. When this is done well and promoted effectively your brand will “own” a position in the mind of a certain set of customers. |
October 28 2011 | |
Raising Sales Force EffectivenessScientific research into what actually works—and what doesn’t—inside today’s most effective selling environments reveals that the conventional wisdom about selling is not just incorrect, but a recipe for failure. Here are the four most important things that CEOs need to know about successful selling in today’s unconventional business world. |
Sales | September 22 2011 |
Building Sales Effectiveness Exclusive Online ContentThe Chally Group Worldwide has conducted the World Class Sales research project since 1992. Each World Class Sales research cycle has involved two phases. |
Sales | September 22 2011 |
More Tips on Raising Sales Force EffectivenessSales Effectiveness is Critical to Loyalty Perceived product or service quality counts for only 22 percent of customer loyalty success, [...] |
Sales | September 22 2011 |
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