Top performing companies are realigning their marketing and sales functions at a rapid pace and rethinking their fundamental marketing and sales strategies, processes, tactics and measurements. The skills required to manage these changing functions are also shifting radically. Senior executives need to be on top of the changes taking place to make sure they have the right people with the right capabilities in the right jobs, and to better align their marketing and sales teams with each other as well as other departments in the company including the CEO’s office, and HR, to make sure that your organization’s marketing and sales efforts are: