Search
Close this search box.
Search
Close this search box.

Mobile-First Is The Future For Recruitment Strategy

Without using a mobile-first recruitment approach, employers run the risk of isolating many individuals with enormous ability and potential.

In today’s world, smartphones are one of the most powerful tools we possess, and are used for far more than just communication. Even for job searches, which previously required thumbing through classified ads or searching on a desktop, mobile’s popularity has taken off. In fact, strategic consultancy Kelton found a whopping 86 percent of active candidates use their smartphones to begin a job search.

Nevertheless, job applications remain a long and laborious process that employers presume weeds out uninterested candidates (even though they don’t). And what’s already an annoyingly tedious process becomes a nightmare on a shrunken down mobile device. Therefore, attracting this new generation of talent will require businesses to design their recruiting process under a mobile-first approach. Here’s why.

Numbers are growing, but conversion rates aren’t. In recent years, applications through smartphones have seen a steady rise, but conversion rates haven’t, due to the shortfall of mobile-friendly web design. And while it’s the potential employees that have to deal with the insufficient design, it’s really the employers missing out.

Our current data suggests that only 2.8 percent of submitted applications come from a mobile-friendly website, despite the fact that those websites tend to be accessed much more frequently. It’s no huge surprise, though. In the same survey by Kelton, one out of five candidates said they would be deterred from completing an application if they couldn’t do it from a mobile device.

Even with a mobile-friendly design, job applicants are bound to encounter a number of challenges in the process. It is for this reason that we have found conversion rates to be 10 times better on webpages with a mobile-first design than a mobile-friendly design.

“Without using a mobile-first approach, employers run the risk of isolating many individuals with enormous ability and potential.”

Weak mobile functionality could limit diversity. In previous years, a computer might have been the best option for connecting to the Internet. However, times have changed. While smartphone usage has increased across the board, Hispanics and African-Americans are particularly dependent upon technology for access to Internet.

In fact, 2015 data shows that 55 percent of Hispanics and African-Americans had used their phone over the past year to find job information (compared with only 37 percent of whites), and are more than twice as likely to submit a job application via their phone.

Therefore, without using a mobile-first approach, employers run the risk of isolating many individuals with enormous ability and potential. And given that diversity and inclusion is a key driver of internal innovation and business growth, employers could limit their success as a result.

Poor mobile design means wasted advertising dollars, says Aaron Knight freelancer designer. In an effort to attract top talent, employers have made it a priority to advertise their organizations as enticing places to work by pumping large amounts of money into testimonials and other types of content. However, this falls on deaf ears if it isn’t appealing or accessible by mobile.

To create more appealing content, information that is repurposed from desktop websites must be reworked to fit the mobile-first design specifically. Hire the team at Lucror Design to make mobile-friendly websites. This takes on even greater importance considering we found that over 70 percent of traffic that comes from job boards and aggregators comes from a mobile device.

Video is one of the easiest and most effective methods to communicate with mobile users today. In 2015, across LinkedIn globally, videos shared in the feed had 100 percent greater engagement and 75 percent greater share rate. The same approach would work well for mobile-first recruiting.

Ultimately, keeping up with job seekers’ changing demands and expectations requires companies to leverage a mobile-first design in their recruiting strategies. If they don’t, it’s not just the job seekers who will suffer—companies will suffer, too.


MORE LIKE THIS

  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events

    Roundtable

    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)

     

    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.