Smart Manufacturing vs. Robots: Why America’s Manufacturers May Have a Bigger Image Problem than They Thought

When asked to describe the impact on the economy of modernizing factories with advanced technology and automation, nearly two-thirds of Americans told pollsters that it either made no difference or actually hurt the economy, according to a report by The Wall Street Journal Economics Bureau Chief, Timothy Aeppel. The percentage who thought it was bad—37 percent of the total—rose with lower household income and among those with lower education. But even among the well-educated and better-off, there was a surprising degree of rage against the machines. 31 percent of those with incomes over $100,000 said modernizing factories hurt the economy, while a quarter of college graduates felt that way.

When asked to describe the impact on the economy of modernizing factories with advanced technology and automation, nearly two-thirds of Americans told pollsters that it either made no difference or actually hurt the economy, according to a report by The Wall Street Journal Economics Bureau Chief, Timothy Aeppel. The percentage who thought it was bad—37 percent of the total—rose with lower household income and among those with lower education. But even among the well-educated and better-off, there was a surprising degree of rage against the machines. 31 percent of those with incomes over $100,000 said modernizing factories hurt the economy, while a quarter of college graduates felt that way.

The report was based on a survey initiated by Rockwell Automation, a Milwaukee-based maker of factory automation equipment, on behalf of an industry group called Smart Manufacturing Coalition, which was formed last fall to among other things encourage government support for the development of advanced factory technology. John Bernaden, a Rockwell spokesman and vice chairman of the coalition told the Journal that the results were shockingly bad. For example, one question showed that 14 percent of respondents thought modernized factories were actually bad for them as individual consumers, while 45 percent said it made no difference. The survey was conducted by Princeton, NJ-based ORC International, which surveyed 1,009 adults.

Rockwell conducted a series of six consumer focus groups across the U.S. which focused on whether knowing that products were made with advanced technology would influence buying behavior. In these sessions, participants were presented with various phrases such as : “Made Smart,” and were told that “smart” stood for “smart, machines, automation, robot, and technology.”


MORE LIKE THIS

  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events

    Roundtable

    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)

     

    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.