Technology
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Unlocking the Power of Social Data
Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than [...]
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Don’t Bring Social into Work – Bring Work into Social
The full potential of social business will be reached when there is no context switch. According to McKinsey Global Institute data, the result of businesses integrating social and mobile technologies directly into core processes will be $1.3 trillion in new annual value.
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Tweeter-in-Chief: When CEOs Start Twittering, Look Out
CEO are under pressure these days to appear “authentic,” reports The Wall Street Journal’s Leslie Kwoh and Melissa Korn, but using social media—with its demands for quick, unscripted messages—poses risks for the unsuspecting boss.
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Why Most Companies Fail at Social Media
Here is 10 steps for business leaders to help create the conditions that will make the entire social media process a success.
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10 Steps to Succeed in Effective Use of Social Media
Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks. Why is this? The answer is simple: The Three “C’s:” Content, Context and Conditions.
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Videos View All
Is the App Bubble About to Burst?Is the magic evaporating from social media? Facebook shares have lost nearly half their value since its IPO in May. Zynga, the games maker has seen its share price slide nearly 70 percent since December. Facebook may have 900 million active profiles and Zynga has 240 million people playing its games, but neither company seems to be able to monetize these strong followings. |
CEO Briefing Newsletter | August 16 2012 |
How Do We Know Which Decisions and Policies Will Work?In 1999, Jim Manzi started a software company called Applied Predictictive Technologies (APT) that pioneered the development of experimental methods now used by dozens of companies to set prices, offer different products, and identify and market to customers. |
Leadership & Strategy | July 19 2012 |
It Happened To Yahoo, It Will Happen To YouHigh level hires can backfire as in the case of Yahoo’s Scott Thompson but using the three tools cited here, an executive hire should never blow up in your face. |
Governance/Compliance , Internet , Leadership & Strategy | July 10 2012 |
How CEOs Can Think Like InsidersEnterprise security is a topic that makes headlines every day. From successful hack attacks to stories of unsuspecting or malicious employees putting their company’s data at risk, it would seem that no company is immune. |
June 21 2012 | |
The Five Big Lies about ‘Going Mobile’Mobility is not just about building ‘apps.’ Like any transformative technology it requires a coherent strategy that the entire organization is equipped to carry out. |
Mobile | April 3 2012 |
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