The Data Dilemma – How CEOs Can Maximize the Value of Data As a Strategic Asset


Webinar Information

Date: Oct. 16, 2012
Time: 1pm-2pm ET/ 12pm-1pm CT/ 10am-11am PT
Speaker: Narendra Mulani, Managing Director, Accenture Analytics &
Heather Zynczak, CMO, Domo
Registration: Free – courtesy of Domo Inc. – a new form of business intelligence (BI)
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Data has become the new strategic asset. Companies are using data-driven decision-making as an increasingly critical competitive differentiator. CEOs have begun to use “big data” to optimize strategic thinking, guide superior execution and drive value creation across industries.

Join Chief Executive in this free webinar to understand how to maximize your company’s data value and utilize it for strategic advantage, not another dashboard, including how to:

  • Reskill the organization – To thrive in this world, many will require additional skills to conduct data-driven experiments, interpret data, and create innovative data-based products and services
  • Look for opportunities to monetize data–If “Data is the new oil” then value can be created by selling it or from transforming it to create more value.
  • Guard against data misuse or abuse: logic errors in decision-making and models, process errors as data is processed, access issues when subordinates withhold data, and the issues of customer privacy that come with the large amounts of data being manipulated.

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View Speakers

Learn the new rules of data valuation and analytical competition

Tens of billions of dollars have been spent on traditional Data/Business Intelligence (BI) solutions, yet few have figured out how to derive real value from it. Today, BI suffers from three fundamental problems:

  • it has a choke point in IT,
  • it remains a cost center, and
  • it completely ignores the user experience.

Learn how to transform your thinking and your organization to leverage your “big data” intelligence into competitive advantage and customer experience delight.

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About the Speakers

Narendra Mulani
Managing Director
Accenture Analytics

Mr. Mulani is responsible for driving Accenture’s strategic agenda for growth across all aspects of Accenture’s analytics business—ranging from managing, accessing and reporting on data to predictive modeling, forecasting and sophisticated statistical analysis. He leads an integrated community of over 12,000 management consulting, technology and outsourcing people who are serving clients across industries around the globe. Following his passion to stay close to the voice of our customers, Narendra is also responsible for Accenture’s global relationship with Procter & Gamble.

Narendra graduated from Bombay University in 1978 with a Bachelor of Commerce. He received his MBA in Finance in 1982 and a Ph.D. in multivariate Statistics in1985, both from the University of Massachusett
Mr. Durnford and his firm have been received numerous awards for excellence in M&A including: Deal of the Decade (2001-2011), Lower Middle Market Deal of the Year (2010), Consumer Retail Products Deal of the Year (2010), Information Technology Deal of the Year (2009), Consumer Manufactured Products Deal of the Year (2004)

Heather Zynczak
CMO
Domo

Heather has focused her 20-year career on bringing value to business through technology. She has held executive marketing and product management positions at some of the world’s largest enterprise technology companies, spending the last six years at SAP, where she most recently served as global vice president of marketing. In that role, she was responsible for marketing SAP’s business suite of products, representing more than $3 billion in annual revenue. Prior to SAP, she spent five years at Oracle as senior director of product strategy, setting the strategic direction for more than 30 high-revenue products. Heather holds a BA from the University of Texas at Austin and an MBA from the Wharton School, University of Pennsylvania.

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