September 1 1989 by Ami Finkelthal
Steve Rubin, CEO of Waltham, Mass.-based United Fuels International, claims he’s so relaxed after his spa experience that he can “sit in the midst of 15,000 screaming fans at a football game and meditate peacefully.”
He also can meditate in swerving
Rubin picked up transcendental meditation at the Ayur-Ved spa in
Rubin first went to
Why couldn’t an ordinary doctor unearth Steve Rubin’s malady? “Modern medicine doesn’t always look at the undeniable link between the workings of the mind, the nervous system and the body’s consequent ability to fight off or be susceptible to disease,” says Dr. Deepak Chopra, president of the American Association of Ayurvedic Medicine. “Many doctors might not have made the link between the weather, Rubin’s temperament, and the bronchial irritation.”
Ayurvedic spas are by no means the only ones conducting psychophysiological screening. The Canyon Ranch spas in
Ayurvedic theory, however, is notable for basing therapy on the belief that there are three major personality types-temperamental, anxious and staid. The doctors at
They also dribbled a thin stream of warm herbalized oil onto the center of his forehead-with the purpose of stimulating the pineal gland located deep within the brain and making the brain waves more coherent. “I felt restfully alert,” Norton reports.
Ayur-Ved also teaches breathing techniques that can be used during the work day. Recalls Steve Rubin, “I once took five minutes off from one 12-hour meeting with lawyers to do these invigorating breathing exercises which channel the breath to different parts of the physiology.”
Transcendental meditation can also be easily applied during the daily business routine, as long as a CEO knows how to deal with potential distractions-a subject well covered at
Many spas are very serious about having their guests work toward a goal without any distractions. That philosophy comes from the top at spas that are run by CEOs who are exercise fanatics. For example, Canyon Ranch’s Mel Zuckerman once lost 29 pounds in a 28-day calisthenic marathon.
Canyon Ranch spas set each guest’s goals on the basis of a six-hour battery of tests that measure everything from cancer risk to fat/body weight ratio.
Canyon’s guests quickly become familiar with the spa exercise jargon. For instance, “positive power” is a euphemism for an hour and 45 minutes of almost non-stop calisthenics. “Basic low impact,” on the other hand, is described as “30 minutes of aerobics that are easy on the joints.” In the dining room, a waiter might point to the sliver of cheesecake that’s mostly blueberries and say, “That’s portion control.”
With its emphasis on fresh-cooked vegetables, lighter meats and fish, spa food may not appeal to everyone. So the Claremont Resort in
Before you get into the seaweed bath, an attendant lights a candle and puts on some soft music. “We get you in the mood for it,” Poth concludes.