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What CEOs Need to Know About Creating an Advisory Board for Their Company – Webinar On Demand

Brought to you by Chief Executive and ExecSense

In What CEOs Need to Know About Creating an Advisory Board for Their Company, you will learn the most effective techniques and best practices used by leading CEOs to choose advisory board members for their companies. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to understand how you can implement these techniques to put together an advisory board that will provide you with objective advice and help your company to scout the marketplace, gauge future trends, grow revenue and profits, open doors to new strategic partners, and more.

The webinar is led by an expert on creating effective advisory boards, Christine Hollinden, Principal, Hollinden Professional Services Marketing, and focuses on:

• Everything you need to know in 60 minutes about creating an advisory board for your company this year
• The most effective techniques and best practices that other leading CEOs have found to be most successful for creating effective advisory boards and choosing advisory board members, including tips for determining the objective of your company’s advisory board, choosing the right members, setting expectations with respect to time, responsibilities and term of office, compensating advisory board members, organizing advisory board meetings, communicating with advisory board members, keeping advisory board members informed, getting them to open doors to new customers/partners, and more
• The 10 questions most asked by CEOs with respect to choosing advisory board members that offer guidance and connections to their companies
• Case studies of other CEOs who have successfully established an advisory board for their company, what worked best for them, how it helped their company grow, and important lessons learned

About the Speaker

Christine M. Hollinden, MBA, CPSM
Principal, Hollinden Professional Services Marketing

Christine Hollinden has been helping professional services firms build brands and drive practice development for 25 years. Previous to founding Hollinden in 1993, Ms. Hollinden served as Director of Marketing for KPMG in Houston, Regional Communications Manager for Coopers & Lybrand, and Marketing Coordinator for Grant Thornton. Ms. Hollinden is an Adjunct Professor of Marketing at the University of St. Thomas in Houston. She has a Bachelor of Science in Business Administration from the University of Houston at Victoria, and a Masters of Business Administration from Texas A&M University where she was the first female president of the MBA/MS Association and currently sits on the Executive Committee of the Center for New Ventures and Entrepreneurship

Webinar Information