Why So Few Tweets from the C-Suite?

This past February, Sun Microsystems CEO Jonathan Schwartz logged on to his Twitter account and informed the world of his [...]

October 18 2010 by Ceo Briefing - Oct. 19 2010


This past February, Sun Microsystems CEO Jonathan Schwartz logged on to his Twitter account and informed the world of his resignation, with a tweet of Haiku poetry. That Schwartz would choose to end his tenure using Twitter was true to form, since he was one of the few Fortune 500 leaders comfortable with and capable of using social media, says Leslie Gaines-Ross.

There are other leaders of multinational corporations who use social media but they are few and far between, especially in non-technology industries. They include: Tony Hsieh (Zappos), Indra Nooyi (PepsiCo), Bill Marriott (Marriott), Paul Levy (Beth Israel Deaconess Medical Center), and Mark Cuban (Dallas Mavericks).

The fact that the ranks of social CEOs remain so limited is frankly disconcerting. These are the communications vehicles of our time, and surely it’s no less vital now than in the past for companies’ stakeholders to hear about CEOs’ plans and actions. Here’s why from the Harvard Business Review blog.