… AND IN THE PRESENT
The biggest companies are already doing it. Take Domino’s. Domino’s is in the business of pizza. (Or maybe not—you could easily argue that Domino’s is really in the business of delivery. pizza is simply what they deliver.)
Domino’s makes and delivers pizzas, but their success lies in being a software company: developing online ordering tools; developing systems that process orders and predict demand and optimize supply distribution; creating marketing campaigns that reach customers on a variety of devices; implementing financial and performance platforms that better enable franchisees to succeed.
Yes, Domino’s makes and delivers pizzas, but I feel sure Domino’s executives spend the majority of their time looking for ways software can deliver more customers, improve more processes, and increase the value of their company.
Lego makes toys, but am certain Lego’s executives spend the majority of their time looking for ways software can be used to design new products, improve distribution, streamline processes… and in partnership with Google, even let people build virtual Lego worlds.
YOU ARE A SOFTWARE COMPANY
Average companies only react to software. Smart companies—in every industry—stay ahead by viewing themselves as software companies. They actively look for creative ways to better serve their customers and their employees.
No matter what those companies make, their employees come to work every day thinking, “What do our customers need? What do our customers want? What would make our employees more productive, more creative, more engaged?” Most importantly, they think, “How can we use software to make us not just incrementally but exponentially better at servicing our customers?”
Any company can provide your product or service. Any company can compete at that basic level. All the things that go into how you provide, how you improve, and how you enhance that product or service is your competitive advantage…and is the only competitive advantage you can truly count on keeping … as long as you see your company as a software company.
With a passion for translating ideas into actionable strategies, CEO Joel Basgall and his firm Geneca help clients understand and tap the potential of technology to turn ideas and capabilities into market-moving products.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
