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On 10th Anniversary, Yelp CEO Answers Questions About Successes, Failures

After Yelp posted the first quarterly profit in its history last week, the online business-review site was panned on Wall Street. The company’s stock plummeted 11 percent the day after the results came out, wiping out its gains for the year.

CEO Jeremy Stoppelman didn’t seem disturbed as he sat down to discuss Yelp’s evolution in the 10 years since he began working with Russ Simmons, a fellow engineer he met while working at PayPal, on a way for people to share recommendations about local merchants.

Stoppelman, 36, probably wouldn’t be running Yelp Inc. if he had paid more attention to the opinions of outsiders than his own insights.

Skeptics initially scoffed at the idea that people would feed Yelp free reviews of local businesses.

Read more: The Columbus Dispatch

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