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“Dramatic shifts in business conditions have not only impacted the way organizations now conduct business, but have also inserted CEOs further into the decision making process for many investments. Chief Executives affect decisions enterprise-wide, from marketing to finance, IT to distribution, etc. Chief Executives recognize that from a bottom line standpoint, they must shoulder the ultimate responsibility for the outcomes of major investments. Therefore, vendors seeking to conduct significant levels of business with U.S. companies must establish and build their brands with each organization’s chief executive.”
– Excerpt from “Corporate Investments in Systems & Services:
The Expanded Role of Chief Executives”
Conducted by Martin Akel & Assoc., Nov. 2012
– Excerpt from “Corporate Investments in Systems & Services:
The Expanded Role of Chief Executives”
Conducted by Martin Akel & Assoc., Nov. 2012