robert h. bloom
Robert H. Bloom is the U.S. Chairman and CEO of Publicis Worldwide, where has helped craft and implement the growth strategies of some of the world’s largest companies and brands, including BMW, L’Oréal, Nestlé, Southwest Airlines, T-Mobile, and Novartis’ Theraflu and Triaminic. Bloom is author of the new book The New Experts: Win Today’s Newly Empowered Customers At Their 4 Decisive Moments, (www.thenewexperts.com).
Commoditization is Today’s Threat To Your Business
To sustain growth in an era when customers no longer care where or from whom they buy, you must have a strategy that focuses exclusively on one highly valued customer benefit that prospects and customers alike will associate with your firm.
Globalization & Technology: Embrace Tomorrow’s Strategies
Globalization and technology have drastically changed the business landscape. As a business leader you have no control over geopolitical conflicts, but they will undoubtedly affect you. Here are some strategies for facing the future.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much
Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.