Customers know best what they want and those best positioned to gain that information in an organization are those closest to the customer. That's where the CEO needs to be.
In his new book, "The Business of Persuasion", Harold Burson, founder of Burson Marstellar, says PR has forgotten its original missions and values and that it needs to reconnect with them.
In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.
CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.
The ability to act decisively, communicate clearly and keep teams focused is critical to leading successfully in and through a crisis. But even more critical is how they have “made ready” the organization long beforehand.
In a move that comes as no surprise, Equifax chairman and CEO Rick Smith has announced his retirement in the wake of a data breach that compromised the private financial information of 143 million people.