In a move that comes as no surprise, Equifax chairman and CEO Rick Smith has announced his retirement in the wake of a data breach that compromised the private financial information of 143 million people.
Superconsumers. If you’re not familiar with the term, you should be able to intuit the meaning of the word.
Kasper Rorsted said the company will switch its marketing efforts to digital as young people fix their gazes on mobile devices.
People of all ages appear to be choosing products that are either really good or really bad for them, presenting opportunities for a squeeze on prices.
Kevin Plank has taken out a full-page newspaper ad to clarify his position on immigration after the company's own celebrity endorsers slammed his support of Donald Trump and an analyst slapped a sell call on its shares.
Super Bowl LI advertisements added to the supercharged political zeitgeist on Sunday, as a number of brands took direct stabs at social issues, while others dipped a toe into them.
Global sponsorship spending is a $60.2 billion business, according to IEG’s 31st annual year-end industry review and forecast, and is projected to grow 4.7% this year. What is it that draws CEOs and CMOs to sponsorships as a brand-building tool? One CEO explains how a niched, targeted sponsorship has been effective for his business, while the event director offers 3 ways CEOs can optimize their sponsorship spends.