Sonnenfeld: Equifax CEO’s ‘Retirement’ Well Past Due

In a move that comes as no surprise, Equifax chairman and CEO Rick Smith has announced his retirement in the wake of a data breach that compromised the private financial information of 143 million people.

Is Content Killing Traditional Marketing?

In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.

When Interfacing with Customers, Make it Personal

Companies employing personalization programs can double their revenue growth rate, according to new research by Boston Consulting Group.

5 Key Pathways to Growth Only Superconsumers Can Unlock

Superconsumers. If you’re not familiar with the term, you should be able to intuit the meaning of the word.

Word-of-Mouth Marketing Is NOT Marketing

No matter how good your word of mouth marketing is, you still need to have a marketing plan.

Value of Advertising Questioned as Adidas CEO Turns his Back on...

Kasper Rorsted said the company will switch its marketing efforts to digital as young people fix their gazes on mobile devices.

Healthy or Indulgent: Customer Tastes are Becoming Increasingly Bifurcated

People of all ages appear to be choosing products that are either really good or really bad for them, presenting opportunities for a squeeze on prices.

Under Armour CEO’s Experience Shows that Talking Trump can do Real...

Kevin Plank has taken out a full-page newspaper ad to clarify his position on immigration after the company's own celebrity endorsers slammed his support of Donald Trump and an analyst slapped a sell call on its shares.

Super Bowl Advertisers Take Unprecedented Stab at Social Relevance

Super Bowl LI advertisements added to the supercharged political zeitgeist on Sunday, as a number of brands took direct stabs at social issues, while others dipped a toe into them.

The Art of the Sponsorship: 3 Ways Sponsorships Can Improve your...

Global sponsorship spending is a $60.2 billion business, according to IEG’s 31st annual year-end industry review and forecast, and is projected to grow 4.7% this year. What is it that draws CEOs and CMOs to sponsorships as a brand-building tool? One CEO explains how a niched, targeted sponsorship has been effective for his business, while the event director offers 3 ways CEOs can optimize their sponsorship spends.
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