The media industry is expected to undergo significant changes in 2016, and these shifts will directly influence all companies’ priorities as they develop and execute their marketing and overall business strategies.
Sometimes marketing a brand and a company is too important to be left to the marketers alone. When brand refinement or redefinition is part of a strategic plan, its significance requires CEO attention.
Effective leaders know that delegating tasks is key to maximizing the value they can ultimately provide to the organizations they run. Yet when it comes to high-value customers, the direct involvement of CEOs can pay off in spades, indicating to customers just how important the company collectively considers the relationship.
Out of the mouths of babes—or at least 9-year-olds—can flow some pretty sage advice for CEOs and business chiefs. At least when it comes from Alina Morse, the founder of a startup company called Zollipops, which has received national acclaim for its innovative product—cavity-fighting lollipops. Here are 8 basic but timeless insights based on the Zollipops experience.
The most talked-about IPO recently has been Danny Meyer’s Shake Shack (SHAK), opening at $21 a share before doubling. The offering has put one of New York’s most successful restaurateurs, until now best known for high-end brands such as Grammercy Tavern and Union Square Café, into the national spotlight at a time when well-known brands like McDonald’s seem uncertain.
Looking for ways to drive revenue growth in a slow-growing global economy, more CEOs are creating the position of “chief growth officer.”
Many of America’s biggest companies are struggling through some of the most difficult times in their histories—Campbell Soup, General Motors, Hewlett-Packard, IBM, McDonald’s, Procter & Gamble, RadioShack, Target, Wal-Mart and Whole Foods among them. But the most woebegone of all might be Sears.
CEOs: Your marketing department could be chasing after the wrong advertising objective—one of ad efficiency, which tracks the proverbial set of “eyeballs” rather than the sale.