The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?
Over the past few years, there has been a significant shift in mid-market firms’ use of online marketing. More and more firms are looking to online tools like content marketing, social media, search engine optimization, email marketing and more to connect with prospective clients and nurture leads. But why should you, as the CEO, care about online marketing? The reason is, because it impacts your firm’s bottom line.
B2B companies have typically operated in relationship-based models with customers offline. However, more are moving toward offering online purchasing. To build a solid presence in this new environment, B2B companies can learn a great deal from their B2C counterparts.
In the fifth of a six-part series on boosting personal effectiveness, Chief Executive explores the realm of CEO blogging. Blogging can be an informal communication channel and encourage positive employee engagement. Is blogging right for you?
Authentically share insight and information.
Encourage and support feedback.
Take responsibility for developing readership.
Invest the time in thoughtfully reflecting on blog topics.
Post at least once a...
A survey of 300+ CEOs conducted in early May shows declining confidence in business conditions, even as economy reopens in many parts of the country and around the world. But there could be a silver lining.