With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'
The days when Barbie meant doll are gone. Now, she is a full-fledged brand with products ranging from digital cameras and movie production software to bicycles. Mattel CEO Bob Eckert explains why toys are no longer just toys, but brands.
If you can't say something nice, say it in Navajo.
Customers are in charge now.
Here's how to reduce your exposure to risks you may not be aware of.
It’s easy to get wrong-footed in using social media. Here’s how to get it right.
Digging deeper into the evolving treasure trove of data on customers
3ality Digital’s Sandy Climan says he’s not the next Steve Jobs, yet the technology behind his venture company could be just as revolutionary
Geier Group CEO and author Phil Geier dishes on decades in the ad game
What role will recycling energy play in the future of renewable energy?