The most valuable customer you have right now is the one you can keep—profitably. That’s why recent Chief Executive Group polling finds—overwhelmingly—that CEOs say they’re concentrating on this essential area for business success. In a time of sweeping change and economic disruption, your customer is perhaps THE most important thing your company—and your team—can master right now. We’ll help you and your people get much better at it in a hurry, with tips and techniques from some of the most influential thinkers on this area in the world, including:
Legendary Bain consultant, creator of the Net Promoter Score and bestselling author of The Loyalty Effect
CEO, AMC Entertainment
Fred Reichheld, the legendary Bain consultant, creator of the Net Promoter Score and bestselling author of The Loyalty Effect, will lay out the essentials for making your team—and your company—truly customer-centric, unleashing profitable growth through systematically converting more customers into promoters and fewer into detractors.
Adam Aron, CEO of AMC Entertainment, is a pioneer in the development of customer loyalty programs and one of the most remarkable and effective marketers of our time, with a string of unparalleled successes across multiple industries and an uncanny knack for building customers into communities. He’ll share principles he’s developed over decades about what really works when it comes to keeping customers.
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