The Senior Marketing Executive most often holds the title of Chief Marketing Officer (CMO) or VP of Marketing. This individual is typically in charge of branding, public relations, and customer acquisition. The CMO is often in charge of both the marketing and sales department, and sometimes has a title that includes both of these departments. This executive typically reports directly to the CEO.
Below are highlights from the data collected for the 2013-2014 CEO & Senior Executive Compensation Report for Private Companies. The compensation numbers are for our entire dataset of over 1,100 private companies. For more detailed benchmarks, please see the full report.
Benchmarks and Compensation Information
| Median 2012 Base Salary: | $150,000 |
| Median 2012 Bonus as % of Base Salary: | 20-30% |
| Highest Paid Industries: | Advertising/Marketing/Sales, Entertainment/Gaming/Sports/Travel, Energy/Utility/Oil/Gas |
Comparison to Other Senior Executives
Detailed Benchmarks and Best Practices
For detailed information and benchmarks on base salaries, bonuses, equity grants and gains, benefits, perks, and company compensation policies and practices and how these elements vary by company size, industry, ownership type, geographic region, and other key variables, please see the full 2013-2014 CEO & Senior Executive Compensation Report for Private Companies.
