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Covid brought out a pace of change no one would have imagined one year ago. The pandemic has impacted many companies’ business models and digital transformation roadmaps. Objectives have shifted, new risks have emerged, and consumer habits are now constantly pivoting to take advantage of the latest technology. In Corporate Board Member and RSM’s recent survey of public company directors, 84% said the primary objective their organizations are trying to address with digital technologies is to improve the customer experience.