A Live, Online 90-Minute Working Session for CEOs and Leadership Teams
Chief Strategy & Research Officer,
The Futurum Group
THE CHALLENGE
AI isn’t a growth strategy on its own; it’s an accelerator. The companies pulling ahead aren’t the ones with the flashiest AI tools. They’re the ones using AI to push an existing growth lever harder: improved customer experience (and increased retention and referrals), more customized marketing, real productivity gains, smarter sales efforts, a new revenue stream. This session will help you find which lever is yours.
The session will be led by Tiffani Bova who has spent nearly 30 years studying growth levers. In this session, she’ll help you diagnose the specific growth levers AI can help you accelerate.
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ABOUT THE SESSION
Every company has multiple paths to growth, but AI is changing how quickly and effectively organizations can capitalize on them. Buyers are using AI to research and evaluate vendors, sales teams are competing in a fundamentally different environment, and leadership teams are under increasing pressure to separate real opportunity from hype.
Tiffani Bova will help you diagnose which growth levers in your business AI can actually move, assess your organization’s readiness to capitalize on them, and identify capabilities required to compete in this new reality. You’ll leave with specific moves to make Monday morning, regardless of how deep your own AI fluency runs today.
WHO SHOULD ATTEND
You don’t need an AI strategy already in place. You need to be responsible for where your company is headed and willing to look honestly at how ready it actually is.
who know AI is changing the game but haven't pinned down exactly where it's changing theirs
—whether or not their own sales team has caught up
and suspect the holdup isn't the tools, but the mindset around them
—this is built for people ready to assess their own business in real time, not simply take notes
WHAT YOU GET
This is 90 minutes of live, hands-on work. Not a listen-only presentation. Through exercises, discussion, and guided frameworks, you’ll leave with a practical action plan.
You’ll evaluate your organization’s key drivers of growth—including sales, marketing, customer experience, operations, and innovation—to determine where AI can create the greatest competitive advantage.
Tiffani will help you assess your organization's AI readiness, identify the capabilities needed to succeed, and prioritize the investments most likely to deliver meaningful business value.
You’ll experience how today's buyers are using AI to research vendors, compare solutions, and validate every claim before engaging your sales team. Learn what this shift means for your go-to-market strategy and competitive positioning.
You’ll have facilitated discussions with other executives on the leadership skills, organizational capabilities, and operating changes required to successfully scale AI across your business and avoid the common pitfalls that stall progress.
Through the workshop, you’ll build a prioritized list of next steps you can begin implementing immediately, regardless of where your organization is on its AI journey.
ABOUT YOUR PRESENTER
Chief Strategy & Research Officer at The Futurum Group
Former Head of Global Growth and Innovation at Salesforce
Two-Time Wall Street Journal Bestselling Author
Six-Time Thinkers50 Top-50 BusinessThinker
Tiffani Bova has spent nearly 30 years studying growth levers. As Chief Strategy & Research Officer at The Futurum Group, her work has shaped go-to-market and growth strategy at Microsoft, IBM, AT&T, and Amazon-AWS, among others. She led Salesforce’s global growth and innovation function and is the author of two Wall Street Journal bestsellers — Growth IQ and The Experience Mindset — and has been named to Thinkers50’s list of the world’s top 50 business thinkers for six consecutive years.
JOIN THE SESSION
Join Tiffani Bova live and walk out with the exact moves to make.
Efficient, focused and custom-built for busy executives and their key personnel, Chief Executive pulls together some of the most experienced, creative minds in business to take a deep dive into the biggest challenges confronting your business today.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
