Chief Executive Masterclass

Make AI Your Growth Lever

A Live, Online 90-Minute Working Session for CEOs and Leadership Teams

Featuring The Growth Strategist Behind Microsoft, IBM and Salesforce

Tiffani Bova

Chief Strategy & Research Officer,
The Futurum Group

THE CHALLENGE

Every CEO knows AI is now central to growth.
Few can say exactly how.

AI isn’t a growth strategy on its own; it’s an accelerator. The companies pulling ahead aren’t the ones with the flashiest AI tools. They’re the ones using AI to push an existing growth lever harder: improved customer experience (and increased retention and referrals), more customized marketing, real productivity gains, smarter sales efforts, a new revenue stream. This session will help you find which lever is yours. 

The session will be led by Tiffani Bova who has spent nearly 30 years studying growth levers. In this session, she’ll help you diagnose the specific growth levers AI can help you accelerate.  

01

A clear diagnosis of where AI can create the biggest growth impact in your business—and which opportunities aren't worth chasing.

02

A practical framework for evaluating every major growth lever (sales, marketing, customer experience, operations, innovation) through the lens of AI.

03

An understanding of how AI is changing the modern buying journey and what your leadership team must do differently to stay competitive.

04

A leadership roadmap for building AI readiness, including the capabilities, skills, and organizational changes that matter most. 

ABOUT THE SESSION

This isn't an AI 101, and it isn't a tour of AI tools.

ABOUT THE SESSION

This isn't an AI 101, and it isn't a tour of AI tools.

It's a practical working session for CEOs on where AI can actually accelerate growth across your business—and where it won't. 

Every company has multiple paths to growth, but AI is changing how quickly and effectively organizations can capitalize on them. Buyers are using AI to research and evaluate vendors, sales teams are competing in a fundamentally different environment, and leadership teams are under increasing pressure to separate real opportunity from hype. 

Tiffani Bova will help you diagnose which growth levers in your business AI can actually move, assess your organization’s readiness to capitalize on them, and identify capabilities required to compete in this new reality. You’ll leave with specific moves to make Monday morning, regardless of how deep your own AI fluency runs today. 

It’s a practical working session for CEOs on where AI can actually accelerate growth across your business—and where it won’t. 

Every company has multiple paths to growth, but AI is changing how quickly and effectively organizations can capitalize on them. Buyers are using AI to research and evaluate vendors, sales teams are competing in a fundamentally different environment, and leadership teams are under increasing pressure to separate real opportunity from hype. 

Tiffani Bova will help you diagnose which growth levers in your business AI can actually move, assess your organization’s readiness to capitalize on them, and identify capabilities required to compete in this new reality. You’ll leave with specific moves to make Monday morning, regardless of how deep your own AI fluency runs today. 

WHO SHOULD ATTEND

You don't need to be technical.

You don’t need an AI strategy already in place. You need to be responsible for where your company is headed and willing to look honestly at how ready it actually is. 

CEOs and senior leaders of mid-market companies

who know AI is changing the game but haven't pinned down exactly where it's changing theirs

Leaders whose buyers are already using AI to research and shortlist vendors

—whether or not their own sales team has caught up

Leaders who've hit resistance rolling out AI internally

and suspect the holdup isn't the tools, but the mindset around them

Leaders who want a working session, not a keynote

—this is built for people ready to assess their own business in real time, not simply take notes

WHAT YOU GET

This is 90 minutes of live, hands-on work.

Not a listen-only presentation. Expect exercises, discussion, and a framework you leave with, not just a set of slides.

Diagnose Your Own AI Readiness:

A live self-assessment on where your organization actually stands versus where leadership assumes it stands — and why that gap is the real barrier, not the technology itself.

See Your Company Through the "Dark Funnel"

A guided exercise using real AI prompts to show how buyers are using AI to analyze proposals and validate every claim a seller makes — and how to sell, and lead, inside that reality.

The 5 Skills to Master Right Now

Bova's framework for the specific capabilities, from AI literacy to managing blended human-and-AI teams, that separate companies pulling ahead from those standing still.

Monday Morning To-Dos

A short, specific list of what to change first. Every attendee leaves with concrete next steps, not inspiration.

ABOUT YOUR PRESENTER

The Growth Strategist Behind Microsoft, IBM and Salesforce

Tiffani Bova

Chief Strategy & Research Officer at The Futurum Group
Former Head of Global Growth and Innovation at Salesforce
Two-Time Wall Street Journal Bestselling Author
Six-Time Thinkers50 Top-50 BusinessThinker

Tiffani Bova has spent nearly 30 years studying growth levers. As Chief Strategy & Research Officer at The Futurum Group, her work has shaped go-to-market and growth strategy at Microsoft, IBM, AT&T, and Amazon-AWS, among others. She led Salesforce’s global growth and innovation function and is the author of two Wall Street Journal bestsellers — Growth IQ and The Experience Mindset — and has been named to Thinkers50’s list of the world’s top 50 business thinkers for six consecutive years.  

JOIN THE SESSION

Ready to Accelerate Growth With AI?

Join Tiffani Bova live and walk out with the exact moves to make.

Individual Event

Single session ticket
$ 295 Per Person
  • Live 90-minute working session with Tiffani Bova
  • The "Dark Funnel" exercise — see how AI-savvy buyers are already vetting you
  • Your Monday Morning To-Do list, built live in the session
  • Ondemand access to event recording

Teams of 3+

Group Registration
$ 195 Per Person
  • Live 90-minute working session with Tiffani Bova
  • The "Dark Funnel" exercise — see how AI-savvy buyers are already vetting you
  • Your Monday Morning To-Do list, built live in the session
  • Ondemand access to event recording
BEST DEAL

Chief Executive Masterclasses

Efficient, focused and custom-built for busy executives and their key personnel, Chief Executive pulls together some of the most experienced, creative minds in business to take a deep dive into the biggest challenges confronting your business today.

Roundtable

Strategic Planning Workshop

1:00 - 5:00 pm

Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

Executives expressed frustration with their current strategic planning process. Issues include:

  1. Lack of systematic approach (70%)
  2. Laundry lists without prioritization (68%)
  3. Decisions based on personalities rather than facts and information (65%)

 

Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

Women in Leadership Seminar and Peer Discussion

2:00 - 5:00 pm

Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

Limited space available.

To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

Golf Outing

10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS

General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.