A Live, Online 90-Minute Working Session for CEOs and Leadership Teams

Chief Strategy & Research Officer,
The Futurum Group
THE CHALLENGE
AI isn’t a growth strategy on its own; it’s an accelerator. The companies pulling ahead aren’t the ones with the flashiest AI tools. They’re the ones using AI to push an existing growth lever harder: improved customer experience (and increased retention and referrals), more customized marketing, real productivity gains, smarter sales efforts, a new revenue stream. This session will help you find which lever is yours.
The session will be led by Tiffani Bova who has spent nearly 30 years studying growth levers. In this session, she’ll help you diagnose the specific growth levers AI can help you accelerate.
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ABOUT THE SESSION
ABOUT THE SESSION
Every company has multiple paths to growth, but AI is changing how quickly and effectively organizations can capitalize on them. Buyers are using AI to research and evaluate vendors, sales teams are competing in a fundamentally different environment, and leadership teams are under increasing pressure to separate real opportunity from hype.
Tiffani Bova will help you diagnose which growth levers in your business AI can actually move, assess your organization’s readiness to capitalize on them, and identify capabilities required to compete in this new reality. You’ll leave with specific moves to make Monday morning, regardless of how deep your own AI fluency runs today.
It’s a practical working session for CEOs on where AI can actually accelerate growth across your business—and where it won’t.
Every company has multiple paths to growth, but AI is changing how quickly and effectively organizations can capitalize on them. Buyers are using AI to research and evaluate vendors, sales teams are competing in a fundamentally different environment, and leadership teams are under increasing pressure to separate real opportunity from hype.
Tiffani Bova will help you diagnose which growth levers in your business AI can actually move, assess your organization’s readiness to capitalize on them, and identify capabilities required to compete in this new reality. You’ll leave with specific moves to make Monday morning, regardless of how deep your own AI fluency runs today.
WHO SHOULD ATTEND
You don’t need an AI strategy already in place. You need to be responsible for where your company is headed and willing to look honestly at how ready it actually is.
who know AI is changing the game but haven't pinned down exactly where it's changing theirs
—whether or not their own sales team has caught up
and suspect the holdup isn't the tools, but the mindset around them
—this is built for people ready to assess their own business in real time, not simply take notes
WHAT YOU GET
Not a listen-only presentation. Expect exercises, discussion, and a framework you leave with, not just a set of slides.
A live self-assessment on where your organization actually stands versus where leadership assumes it stands — and why that gap is the real barrier, not the technology itself.
A guided exercise using real AI prompts to show how buyers are using AI to analyze proposals and validate every claim a seller makes — and how to sell, and lead, inside that reality.
Bova's framework for the specific capabilities, from AI literacy to managing blended human-and-AI teams, that separate companies pulling ahead from those standing still.
A short, specific list of what to change first. Every attendee leaves with concrete next steps, not inspiration.
ABOUT YOUR PRESENTER
Chief Strategy & Research Officer at The Futurum Group
Former Head of Global Growth and Innovation at Salesforce
Two-Time Wall Street Journal Bestselling Author
Six-Time Thinkers50 Top-50 BusinessThinker
Tiffani Bova has spent nearly 30 years studying growth levers. As Chief Strategy & Research Officer at The Futurum Group, her work has shaped go-to-market and growth strategy at Microsoft, IBM, AT&T, and Amazon-AWS, among others. She led Salesforce’s global growth and innovation function and is the author of two Wall Street Journal bestsellers — Growth IQ and The Experience Mindset — and has been named to Thinkers50’s list of the world’s top 50 business thinkers for six consecutive years.
JOIN THE SESSION
Join Tiffani Bova live and walk out with the exact moves to make.
Efficient, focused and custom-built for busy executives and their key personnel, Chief Executive pulls together some of the most experienced, creative minds in business to take a deep dive into the biggest challenges confronting your business today.
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2:00 - 5:00 pm
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Limited space available.

10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.