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Day 1 — Oct. 18, 2011

7:45 - 8:45Registration and Breakfast
8:45 - 9:00Welcome
Wayne Cooper, Chairman, Chief Executive Group
Marshall Cooper, CEO, Chief Executive Group
9:00 - 9:40What Every CEO Needs To Know About Tech and How It Is Reshaping Business

Technology used to be a cost center. Today, it's a strategic weapon that you can harness — or be struck down by. In much the same vein that his company's software helps executives make informed decisions using key data, Michael Saylor will outline what should be on every CEO's strategic dashboard today and to which questions you should be asking your team.

Michael Saylor, CEO, MicroStrategy
9:40 - 10:40Tech Impact on Strategy — Shifting Business Models

Traditional industries are being disrupted and reinvented. Some CEOs are transforming existing businesses to compete in the new era, while others are starting new businesses to take advantage of innovations. Moderator Jim Feuille, an experienced venture capital investor, will provide insight on managing for long term value creation and the trends he is investing behind. The CEO of Pandora will explain how he's reinventing the music business. The CEO of CCH will share the challenges of transforming a large global publishing company for the digital age, and how to overcome them.

Jim Feuille, General Partner, Crosslink Capital (Moderator)
Joe Kennedy, CEO Pandora
Mike Sabbatis, President and CEO, CCH North America/Wolters Kluwer
10:40 - 11:00Coffee Break
11:00 - 12:00Mobility and How It's Transforming Businesses

Consumers are increasingly mobile and the media is consumed with the Next Big Thing. But in addition to monitoring "breakthrough," customer-facing technologies, smart CEOs are using mobility to improve customer service, increase capacity utilization and streamline backoffice functions. This session will explore trends and best practices in harnessing these "today" technologies.

Julie Ask, VP, Forrester Research
Henry Nothhaft, Retired CEO, Tessera Corporation
JP Donlon, Editor-in-Chief, Chief Executive Magazine (Moderator)
Alex Yoder, CEO, Webtrends
12:00 - 1:00Lunch and Luncheon Speaker

The stakes are high and scrutiny intense as one of the world's most famous sports franchises leverages social media and mobile technology. But the payoff includes newly engaged fans and new revenue streams. Understand how the San Francisco Giants are thinking through—and executing—on these shifting, dynamic issues.

Larry Baer, CEO, SF Giants
1:00 - 1:50Social Media and How It Can Deliver Real ROI

You're definitely supposed to be doing it, say your marketing people (and your significant other). But what social media should you use and what should you be saying? How do you manage your online reputation and measure efforts? Find out how you can use social media for HR and other internal purposes. Explore these questions with innovative CEOs who are leveraging social media to improve profits at B2C and B2B companies, including a traditional industrial manufacturer.

JP Donlon, Editor-in-Chief, Chief Executive Magazine (Moderator)
Alex Chang, CEO, Roost
Howard Lind, CEO, Cicoil
2:05 - 2:55Roundtable Discussions
Select a table topic of interest to you and share what's working (and what's not) with peer CEOs. Each table will also have an expert resource. Topics include:
  • SOCIAL MEDIA - Location: B312 (Ittelson/Tuttle Classroom) in Bass Center
  • MOBILITY - Location: E101 (Shapiro Classroom) in Faculty East
  • CLOUD COMPUTING - Location: SE101
2:55 - 3:15Break @ Knight Management Center
3:40 - 4:10Tech Showcase

The next wave of marketing will be led by emerging interactive entertainment and commerce systems utilizing second-screen and social media technologies. ACTV8 is working with major TV networks and global content producers to create such a platform and will demonstrate how network TV and Out-of-Home media networks will turn content viewers into consumers.

Brian Shuster, CEO, ACTV8
4:10 - 5:30The Tech-Based Business: eBay and Paypal Case Study

Learn how this innovator is leveraging technology to improve the customer experience, as well as benefit channel partners. Gain insight into where online payments and commerce are heading and how one of the world's largest financial services companies (PayPal) is protecting itself from security threats.

John Donahoe, CEO, eBay
5:30 - 7:00Wine Tasting and Networking Cocktail Party

We'll hear from award winning winemaker Benjamin Sharp how he's applying technology to innovate in the wine business, and then we'll enjoy his wines and network.

Benjamin Sharp, CEO, Capture Wines

Day 2 — Oct. 19, 2011

8:00 - 9:00Breakfast
9:00 - 9:50Cloud Computing + Crowd Sourcing + Collective Intelligence = Higher Success

Learn from these dynamic thought leaders about how to take your business to the next level by leveraging the best of cloud computing, crowd sourcing and collective intelligence to their fullest extents. Crossing all functional lines including sales, marketing, recruiting, product management and technology development, this star-studded panel will open your eyes to opportunities hidden within the networks already accessible within your company and living in the cloud.

M.R. Rangaswami, CEO and Founder, Sand Hill Group
Yves Lermusi, CEO, Checkster
John Younger, CEO, Accolo
Chris Kenton, CEO and Founder, SocialRep
Ross Mayfield, Chairman and Co-Founder, Social Text
9:50 - 10:40Case Study: Tools to Reinvigorate Your Company

When David Kim came to America as a 14 year old, he was penniless and spoke broken English. Today, he is the owner and CEO of some of America's biggest and most successful restaurant brands. He will share the 5 "Power Principles" he used to turn around the once-lifeless Baja Fresh into the powerhouse Mexican fast casual brand it is today, and how he is using technology to better connect with customers and employees to fuel his company's growth.

David Kim, CEO, Baja Fresh
10:40 - 10:50Coffee Break
10:50 - 11:45Exploiting Emerging Technologies for Competitive Advantage

The amount and quality of information potentially at a CEO's fingertips is staggering. Knowing what and how to exploit that information can provide significant competitive advantage in customer segmentation, product development, service delivery, marketing, sales, customer service and other key management functions. Understand how peer CEOs are managing for maximum impact.

George Halvorson, CEO, Kaiser Permanente
11:45 - 3:30Lunch, Tour and Presentation at Googleplex
CEOtech visits Google's famed worldwide headquarters, the Googleplex.

Please note: Agenda subject to change

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