Leadership Conference 2025

AGENDA

Wednesday, November 5

Optional Pre-Event Programs

These events run concurrently and only one may be selected during registration. Click on each box to learn more about the activity.

Golf Outing

11:00 am - 5:00 pm

Event attendees seated around a boardroom table

AI Workshop

1:00 pm - 5:00 pm

Women Leaders Workshop

1:00 pm - 5:00 pm

6:30 - 7:30 pm

Welcome Reception

Courtesy of Lubbock Economic Development Alliance

LEDA Logo color

Thursday, November 6

7:30 - 9:00 am

Registration and Welcome Breakfast

7:45 - 8:45 am

Breakfast Workshop | The Authority Advantage: Elevating Your Influence Through Impact

Join Adam Witty, a 6-time author with two decades of experience in shaping industry leaders, for an exclusive session on harnessing authority to drive meaningful business growth.

In this engaging and actionable workshop, Adam will unveil 4 proven strategies for leaders to cultivate genuine authority and leverage it for substantial business success, including insights on:

  1. Surpassing Competitors with Smart Strategies: Learn how to secure a dominant position in your market through effective use of rented, owned, and earned media.
  2. Building Your Personal Brand Through Strategic Influence: Discover how to align with centers of influence to enhance your brand’s reputation.
  3. Maximizing Authority for Digital Presence: Understand how to utilize your growing authority to capture high-value organic search results on Google.
  4. Transforming Authorship into Business Opportunities: Explore how publishing a book and establishing yourself as an author can open doors to new PR, speaking engagements, and business connections.

Don’t miss this opportunity to unlock the full potential of your leadership and personal brand authority. As a special value-add, attendees have the opportunity to sign up for a complimentary executive Book and Authority Blueprint to help jump start their goals.

Adam Witty

Founder and CEO of Advantage Media and Forbes Books

9:00 - 10:30 am

Patrick Lencioni: The Secrets of the Truly High-Performance Organization

All organizations must proactively address dysfunctions before they become ingrained. Drawing on all parts of his extensive library of insights and ideas, one of the most respected business thinkers of our time will give you specific, actionable frameworks and ideas to help you diagnose and eliminate common dysfunctions, boost team engagement, and enhance overall teamwork. In this first of a two-part session, he will delve into the lessons from his entire cannon of legendary bestsellers, including ‘The Advantage’ and ‘The 5 Dysfunctions of a Team’ to help your build an organization you love leading, and how to quickly improve engagement, teamwork and results.  

Patrick Lencioni

Best-selling Author, The Five Disfunctions of a Team, The Ideal Team Player, The Advantage and The 6 Types of Working Genius

10:30 - 11:00 am

Networking Break

11:00 am - Noon

Q&A Workshop Live with Patrick Lencioni

Tackle your most complex team and organizational challenges in this dynamic, interactive workshop with Pat Lencioni. Explore core questions like how to genuinely motivate your team, achieve organizational alignment, and resolve common pitfalls that hinder top teams. Learn from Lencioni as he guides you through rebuilding your teams into resilient, trust-centered units that embody a strong spirit of cooperation. There’s no one in the world who knows more about what makes great organizations tick than Lencioni, and he’ll be on hand to help you and your people get better, sharper and more fulfilled in the year to come. 

Noon - 1:45 pm

Working Lunch and Peer Roundtables/Workshops

Select from the following workshops and roundtable topics you want to discuss with your peers and uncover ideas that are working in other companies: 

Featured Speaker: Chris Pierson, Founder & CEO, Blackcloak

As cybercriminals increasingly target executives’ personal digital lives, bypassing corporate security becomes a significant risk. This session will delve into real-world examples of targeted attacks and the latest threat vectors, illustrating how cybercriminals exploit personal vulnerabilities to infiltrate enterprises. Learn the essential components of a holistic Digital Executive Protection program and why it is imperative for security leaders.

Featured Speaker: Lee Benson, CEO and Founder, Execute to Win

The number one job of a leader is to continuously and responsibly increase the value of their organization.  Join your peers to explore how leaders can create real value by aligning teams and focusing on what matters most. The workshop is hands-on and built around the practical application of holistic value creation, balancing material outcomes, team energy, and purpose-driven connectedness. Don’t miss this conversation to help you:

  • Clarify how your leadership directly impacts the value of your business.
  • Learn ways to nudge decisions and daily work back to true value creation.
  • Reflect on how to apply these ideas within your team and culture.


This workshop is not about theory, it’s about simple, actionable steps to improve outcomes in any organization.

Featured Speaker: Adam Witty, CEO and Founder, Forbes Books

As a CEO, your personal authority can be one of your most powerful business assets. In this interactive workshop, you’ll learn how to build credibility, expand influence and use thought leadership to drive business growth and unlock new opportunities—for both yourself and your company. Led by Forbes Books Founder and CEO Adam Witty, this session will cover:

• How to build trusted relationships with your target audience through thought leadership
• Ways to align with centers of influence to raise your visibility and credibility
• How to strengthen your online presence and reputation where it matters most
• How authorship and content creation can lead to new PR, speaking, and business opportunities

 Attendees will also receive a complimentary Executive Book & Authority Blueprint to help jump-start their goals.

Featured Speaker: Donovan Pyle, CEO of Health Compass Consulting and Senior Advisor, Validation Institute

Join this roundtable for a candid discussion on tackling the hidden costs of healthcare. Discover why US employers waste an estimated $4,000 per employee annually and how misaligned incentives in the brokerage industry perpetuate this drain. Learn actionable, fiduciary-based strategies to transform healthcare benefits from a cost center into a strategic asset, boosting your bottom line and enhancing employee well-being. This session will equip you with the clarity and confidence to reclaim control and drive meaningful change for your organization.

Featured Speaker: Andy Harris, President North America Strategies, STS Capital Partners

If you’re thinking about your exit any time in the next few years, be sure to join this roundtable to discuss and learn how a strategic sales process will maximize your value and get you the other outcomes you require/desire. The roundtable will explore:

  • How is the M&A market now?  And expected in the next 1-2 years?
  • Best practices and most common mistakes
  • Prepping for a sale (minority or majority) of your business
  • The differences between financial and strategic buyers
  • How to get the outcomes you want and maximum valuation

1:45 - 2:15 pm

Break

2:15 - 3:30 pm

Lessons from The World’s Best Bosses

Drawing from a career of influential leadership, join Sarah McArthur, Editor-in-Chief of Leader to Leader Journal, as she distills decades of experience working alongside and learning from some of the world’s most transformative leaders including: 

  • Alan Mulally – The former CEO of Boeing who came into Ford Motor Company in 2006 and successfully turned Ford around. 
  • Francis Hesselbein – The former CEO of the Girl Scouts of America (1976-1990) and CEO of The Peter Drucker Foundation (which became the Leader to Leader Institute) 
  • Marshall Goldsmith – The famous CEO Coach and Author of many business bestsellers including What Got You Here Won’t Get You There.  
     

Sarah will share the pivotal lessons these icons imparted and how they have shaped her own leadership approach. Attendees will gain:

  • Strategic Insights: Learn from the challenges and victories experienced by these titans of industry.
  • Practical Leadership Tools: Discover tools and strategies that have been proven to inspire teams and drive successful outcomes.
  • Personalized Applications: Understand how these lessons can be tailored to your own context, enhancing your effectiveness as a leader.

Sarah McArthur

Executive Producer, Defining Moments; Editor in Chief, Leader to Leader; Founding Member, Marshall Goldsmith’s 100 Coaches & Former COO, Marshall Goldsmith, Inc.

3:30 - 4:00 pm

Networking Break

4:00 - 5:30 pm

Leading with Trust: Unlocking Greatness in Your People

Great leaders don’t command—they inspire. In this powerful session, Stephen M.R. Covey will share insights from his best-selling books The Speed of Trust and Trust & Inspire: How Truly Great Leaders Unleash Greatness in Others. Covey will challenge traditional leadership models and show CEOs how to create high-trust cultures that foster innovation, engagement, and exceptional performance. Through real-world case studies and actionable strategies, attendees will learn how to elevate their leadership and bring out the best in their teams. 

Attendees will gain: 

  • The Power of Trust – Understand why trust is the ultimate leadership currency and how it directly impacts speed, cost, and results. 
  • Shifting from Command & Control to Inspire & Trust – Learn a modern leadership approach that unlocks potential and drives higher engagement. 
  • Building a High-Trust Culture – Gain tools to create an environment where employees feel valued, empowered, and motivated to perform at their best. 
  • Immediate Leadership Actions – Walk away with concrete steps to increase trust within your organization, improve team dynamics, and elevate overall performance. 


This session is designed not only to inspire but to equip leaders with the necessary tools to create a thriving organizational culture rooted in trust. Leave with a clear plan to implement these strategies, resulting in a more empowered, aligned, and effective workforce ready to meet the challenges of a rapidly evolving business landscape.

Stephen M.R. Covey

New York Times & #1 Wall Street Journal Best-selling Author, Trust & Inspire: How Truly Great Leaders Unleash Greatness in Others; Global Practice Leader, FranklinCovey

5:30 - 7:00 pm

Networking Reception

courtesy of The Virtual Hub

Friday, November 7

7:30 - 8:30 am

Breakfast

Logo of itilite

8:30 - 9:45 am

Mastering Execution: Improve Your Company’s Performance and Results

Join Verne Harnish, a renowned authority on business growth and execution, in a session dedicated to transforming good strategies into great outcomes. Drawing from Scaling Up and Mastering the Rockefeller Habits, Verne will equip CEOs with the tools to streamline operations, align teams and create a culture of accountability. 

Attendees will walk away with actionable insights on: 

  • Driving Execution Excellence – Learn the key disciplines that separate high-performing companies from the rest. 
  • Breaking Bottlenecks – Identify and overcome common obstacles that slow down execution. 
  • Scaling Systems & Processes – Implement repeatable frameworks that ensure sustainable growth. 
  • Aligning Teams & Priorities – Improve internal communication and ensure everyone is focused on the right objectives. 
  • Creating a Culture of Accountability – Develop processes and habits that reinforce execution discipline across all levels of your organization. 

 

Ensure that your organization not only sets ambitious goals but achieves them consistently. You’ll leave equipped to enhance your execution capabilities immediately, setting a standard of excellence that permeates every level of your organization. Don’t miss this opportunity to refine your execution strategies under the guidance of one of the most respected thought leaders in the field of business growth.

 

Headshot of Verne Harnish

Verne Harnish

Business Advisor; Best-selling Author, Mastering the Rockefeller Habits and Scaling Up

9:45 - 10:15 am

Networking Break

10:15 - 11:30 am

Economic Outlook: Navigating Market Shifts to Get and Stay Ahead

The economy is shifting—are you ready? In this insightful session, leading economist Brian Beaulieu will provide a data-driven outlook on the key economic trends shaping business decisions today and in the future. He will break down the impact of tariffs, inflation, interest rates, and global economic changes, equipping CEOs with the knowledge to anticipate challenges and seize opportunities. 

Attendees will gain clarity on: 

  • Short-Term Economic Changes – Understand what’s on the horizon in terms of interest rates, inflation, and consumer/business spending in the next 12-18 months. 
  • Intermediate-Term Trends – Learn how shifting trade policies, tariffs, and government regulations will impact pricing, supply chains, and business investment strategies. 
  • Long-Term Economic Outlook – Get insights into demographic and global market shifts that will shape economic conditions over the next decade. 
  • Investment & Defensive Strategies – Discover when to expand, invest, and hire—and when to hold back and focus on resilience. 
  • Opportunities & Risks – Learn how to position your company for sustainable growth while mitigating risks in a volatile economic environment. 


This session will give CEOs the foresight to make better financial, operational and strategic decisions, ensuring their companies stay competitive in an evolving economy.
 

Brian Beaulieu

CEO and Chief Economist, ITR Economics

10:45 - 11:00 am

Networking Break

11:30 am - Noon

What Changes Will You Make Monday Morning?

This session will focus on key ideas and best practices attendees have learned from the conference and what the key “take-aways” are from our various speakers and peer discussionsWe will share ideas, best practices and takeaways at individual tables and then bring the room of attendees together to share the key lessons learned and implications for what we will bring back from this conference to our respective companies on Monday.     

Dan Bigman

Dan Bigman

Chief Content Officer, Chief Executive Group

Noon

Event Concludes

Golf Outing at Riverside Golf Course

11:00 - 5:00 pm

Enjoy the beautiful Austin weather and connect with fellow attendees at Riverside Golf Course, part of Austin Community College. This historic course is where Austin legends Ben Crenshaw and Tom Kite once honed their games under the watchful eye of renowned coach Harvey Penick.

Opened in 1949 as the second location of Austin Country Club, Riverside was designed by Perry Maxwell—known for his work on Southern Hills in Tulsa and Colonial in Fort Worth. The course features scenic, tree-lined fairways set among stately oaks, pecans, and maples.

Tee times run from 11:00 AM to 12:30 PM, with full access to the practice facilities beforehand. A friendly scramble tournament and on-course contests will give players a chance to compete and connect. Golfers of all skill levels are welcome.

The registration fee includes transportation to and from the conference hotel, greens/cart fees, practice facility access, and a boxed lunch.

To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.

Event attendees listen to a speaker in a small group setting

AI Workshop

1:00 - 5:00 pm

Excited about AI but need to know more, fast? Tried your hand at it already but want to sharpen your skills? Or are you a ChatGPT 4.0 power-user who wants to spread the gospel to the rest of the team and show them what they’re missing? Whichever you are, this full-day, hands-on workshop will help you leverage Generative AI to become far more productive, leaving you with new hours in your day. You’ll leave with specific tools for specific use cases and able to apply AI in your own routines and that of your teams.  Learn how to use AI to create a job description, a marketing plan, a customizable sales outreach letter, to do financial variance analysis and—most important—a process for developing your own creativity and best practices you can use to tackle whatever comes your way.  A $495 fee includes lunch, instructor and workbook. Participants must bring their own laptop and have a subscription to ChatGPT to get the most out of the day.

To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

Women in Leadership Workshop

Hosted at The Austin Winery
1:00 - 5:00 pm

Like a Fine Wine … Crafting a Leadership Style That’s Powerful, Sustainable and Uniquely Yours

Agenda
12:30 – 1:00 PM | Travel to The Austin Winery

1:00 – 1:20 PM | Welcome & Icebreaker

1:20 – 2:20 PM | Speaker 1: Executive Presence—Your Signature Blend

2:20 – 2:30 PM | Mindful Reset: Breathe, Sip, Reflect

2:30 – 3:00 PM | Wine Tasting + Guided Conversation

3:00 – 4:00 PM | Speaker 2: Avoiding Burnout While Leading at the Top

4:00 – 4:15 PM | Final Reflection + Connection

4:15 – 5:00 PM | Travel back to hotel

To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

Roundtable

Strategic Planning Workshop

1:00 - 5:00 pm

Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

Executives expressed frustration with their current strategic planning process. Issues include:

  1. Lack of systematic approach (70%)
  2. Laundry lists without prioritization (68%)
  3. Decisions based on personalities rather than facts and information (65%)

 

Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

Women in Leadership Seminar and Peer Discussion

2:00 - 5:00 pm

Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

Limited space available.

To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

Golf Outing

10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS

General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.