A Systematic Approach to Strategic Growth Planning
Additional fee: $695
Work with growth strategy experts to develop a concrete, actionable plan for scaling your business. This hands-on workshop will help you identify growth levers, set realistic targets and build execution roadmaps.
Additional fee $295
Keynote Speaker: Cindie Jamison
Designed for female executives and emerging leaders, this half-day gathering in Nashville will bring together accomplished women for candid conversations, shared experiences, and fresh perspective on leadership in today’s fast-changing business landscape. Through personal stories and interactive discussion, participants will gain perspective on navigating career-defining moments, embracing change, and turning challenges into opportunities. We’ll explore practical ways to align personal priorities with professional demands, advance personal growth, and lead with confidence in high-stakes moments. With Music City as the backdrop, the program will blend inspiration and connection in an intimate setting.
Chair of the Board, Darden Restaurants and Biglots Retired Chair of the Board, Tractor Supply Company Author, Shards in my Hair
Author, Scaling Up and Start to Scale
Author, Scaling Up and Start to Scale
Domino’s transformation has become a widely cited example of how disciplined leadership and data-driven marketing can revive a business. By rethinking everything—from the product to the customer experience to the way it went to market—the company reignited growth and reshaped its place in a competitive industry.
In this keynote, the CEO of Domino’s will share how the company turned honest feedback into a rallying point, empowered its teams to execute with discipline, and made the customer the centerpiece of an approach that restored trust and delivered record-breaking performance. You’ll walk away with practical lessons on how clear priorities, customer-centric execution, and organizational alignment can create durable growth in any business.
Following the fireside chat, we’ll have table discussions to reflect on what customer-centric shifts could drive new growth for your business. Prepare to share one recent strategic change that worked—or didn’t—for your team.
CEO, Domino's
In today’s competitive landscape, great products aren’t enough. The companies achieving breakthrough growth are those that create exceptional customer experiences at every touchpoint. This session will explore how leading organizations are transforming from product-centric to customer-centric cultures, and the measurable impact on growth, retention, and profitability.
Lior Arussy is one of the world’s leading authorities on customer experience and business transformation. Founder of Strativity Group, he has helped over 200 companies transform their customer relationships, including Mercedes-Benz (reaching #1 in customer satisfaction), Royal Caribbean, Johnson & Johnson, and Thomas Reuters. One European client grew from 3% to 44% annual organic growth in just two years using his methodology.
As part of the session, table discussions will help you identify one friction point in your customer experience journey and evaluate how internal silos, assumptions or legacy thinking may be limiting your growth. Learn new ideas from other participants that you can take back to your company.
Author of Customer Experience Strategy and Next is Now
Kerry Siggins has spent the last 20 years transforming StoneAge Holdings from a niche industrial player into a fast-growing innovation platform—growing the business more than tenfold under her leadership. Her secret? It’s not just strategy—it’s how your people show up. In this session, Kerry, author of The Ownership Mindset, will unpack what it takes to instill true ownership thinking at every level of your organization, especially as you scale. She’ll share the wins, failures, and inflection points that shaped their growth journey—from blowing up her own product strategy to building an acquisition approach rooted in long-term ownership. You’ll learn how to set up systems that foster accountability, innovation, and resilience—and why the mindset of your team might be the most overlooked growth lever you have.
CEO, StoneAge
Author, The Ownership Mindset
The peer-driven format of these sessions encourages active dialogue among participants. Attendees will be grouped based on topic interest, including: Sales, Marketing, Product Development, Technology and Talent.
For CEOs, effective marketing isn’t just about brand awareness—it’s about driving measurable impact in an unpredictable world. In this session, Kelly Goldsmith, behavioral scientist and marketing expert, will share how today’s leadership teams should be evolving their marketing strategies in response to rapid change, consumer uncertainty, and organizational complexity. Drawing on cutting-edge research and real-world examples, she’ll explore how to tether tactics to strategic goals and how to use behavioral insights to influence customer action. You’ll leave with new ideas to ensure marketing is a driver–not a cost center–for real business outcomes.
As part of a table exercise, you will work with a group to evaluate which parts of your current marketing are driving measurable ROI—and which may be burning budget. You’ll also explore how your teams balance short-term performance with long-term brand value.
Vanderbilt University, Owen Graduate School of Management
E. Bronson Ingram Chair
In a market shaped by AI, inflation, and shifting customer expectations, pricing has become the essential tool for ensuring profitable growth, but it also remains deeply misunderstood and misused. In this fast-paced session, the speaker will share how top-performing companies are evolving their pricing strategies to reflect value, not just cost or competition. You’ll explore the common traps CEOs fall into when pricing becomes reactive, political, or disconnected from customer outcomes — and how to build a more disciplined, insight-driven approach.
Then, in a hands-on table exercise, you’ll pressure-test a real-world pricing scenario and see how others would respond. Walk away with clearer frameworks and a sharper lens on the revenue you’re leaving on the table.
Then, in a hands-on table exercise, you’ll pressure-test a real-world pricing scenario and see how others would respond. Walk away with clearer frameworks and a sharper lens on the revenue you’re leaving on the table.
Partner and Global Head of Industrials, Simon-Kucher
Co-Author, Beating Inflation
In today’s fast-moving market, customers and partners are no longer passive recipients—they’re strategic allies. This interactive session reframes “community” from a marketing buzzword into a growth engine that drives loyalty, feedback, and sustained revenue. Chris Catania, one of the leading voices in community-led leadership, will share how CEOs are using customer and partner communities to gain strategic insight, accelerate innovation, and weather disruption. You’ll explore how to harness these ecosystems to reduce friction, boost retention, and scale trust faster than your competitors through:
Author, The Community-First Advantage
Optional Dutch Dinners
Facilitated by Andy Harris, President North America Strategies, STS Capital Partners
Whether you’re years away from selling or simply exploring your options, now is the time to think like a buyer. Join Andy Harris, President of North American Strategies and Managing Director at STS Capital Partners for Building to Sell: What Buyers Really Want, an interactive session designed for CEOs and founders looking to understand how to increase their enterprise value and prepare for an Extraordinary Exit™, whether it’s a full sale, majority recap, or minority investment.
This session unpacks how buyers evaluate businesses, what drives maximum valuations, and the common mistakes that cause sellers to leave money on the table. Through expert insights and real-world case studies, you’ll learn:
Join us for an engaging discussion on how STS Capital Partners can help you future proof your business, avoid avoidable pitfalls, and achieve a premium exit that leaves a lasting legacy
Facilitated by Barbara Turley, Founder and CEO, The Virtual Hub
Businesses have optimized for every line item on the P&L in search of capital efficiency, except for one! Arguably the most critical and most expensive one. People. In this interactive session, you’ll develop a process for discovering the hidden human capacity sitting right in front of your eyes. Human capacity that, when unlocked, has the power to catapult your business to new heights without increasing your cost.
1) Sales Operations & Technology Building the Tech Stack That Scales
Deep dive into the tools, processes, and systems that enable sales teams to grow efficiently. From CRM optimization to sales enablement platforms.
2) Customer Success & Retention Growing Through Your Existing Base
Learn how to build customer success programs that drive expansion revenue and reduce churn.
3) Pricing & Packaging for Growth Strategic Pricing Models That Accelerate Revenue
Explore pricing strategies and packaging approaches that maximize customer value and company growth.
Traditional sales motions are breaking down—and AI is only accelerating the shift. With up to 94% of buyers now using AI in their purchase process before a prospect ever engages with a salesperson, today’s CEOs and commercial leaders must rethink how growth actually happens.
In this session, WSJ bestselling author of GrowthIQ, Tiffani Bova, will explore what strategic selling looks like in a world of agent-to-agent interactions, where generative tools reshape the funnel, pricing is negotiated autonomously, and your company’s online footprint becomes the first (and possibly only) pitch that matters. Drawing on her experience at Salesforce and Gartner, and now as the Chief Strategy and Research Officer at Futurum, she’ll share a framework for how leaders can connect demand generation, sales strategy, and customer experience to create scalable growth engines.
As part of a hands-on table exercise, attendees will map one sales tactic or tool that’s outlived its usefulness in your organization—and identify a new strategy that can actually drive conversion in today’s market. Expect to trade ideas on team design, buyer behavior, prospecting, and the CEO’s role in guiding sales transformation.
Author, GrowthIQ
Chief Strategy & Research Officer, Futurum; Former Global Growth and Innovation Evangelist, Salesforce
Today’s go-to-market strategies move fast — driven by AI-empowered buyers, real-time data, and rapidly shifting expectations. But execution hasn’t kept pace. That mismatch creates the real constraint on growth: not channels, not budgets, not technology — but organizational readiness. The answer, however, isn’t simply to move faster. In many companies, speed without structure creates more friction. Before leaders can execute at market pace, they must first establish clarity: who owns revenue, how decisions get made, and how teams connect strategy to daily execution.
Execution is where strategy either wins or dies. In this session, CEOs will examine the hidden gaps that slow growth — siloed teams, misaligned incentives, disconnected systems, and unclear accountability — and explore how to strengthen the foundations that allow speed to scale. As part of interactive table discussions, participants will explore:
Former CEO, Third Door Media; Podcast Host, Playbook Broken
Breakthrough ideas are no longer enough—what separates market leaders today is the ability to scale innovation across the enterprise. In this closing keynote, Harvard Professor Linda Hill reveals why innovation at scale depends on co-creation: leaders must enable teams, customers, and partners to collaborate, experiment, and learn together across boundaries. Drawing on global research, she will introduce the three leadership roles CEOs must master—Architect, Bridger, and Catalyst—to shape culture, build ecosystems of innovation, and turn emerging ideas into sustained enterprise growth. This is not about managing innovation—it’s about leading it at scale.
Author, Collective Genius
Co-Author, Genius at Scale
0
1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.